What does tourist destination image planning include?

The operation mode of urban tourism image planning is one of the core issues to be solved in the practice of urban tourism image development planning. Tourism image planning includes tourism enterprise image planning and tourism destination image planning. The meaning of tourism destination image planning is given here. Different people give different meanings of tourism image planning, but most of them are similar. Tourism destination image planning refers to the activities in which the planning body implements the tourism destination image strategy and specifically shapes the tourism destination image based on full investigation in order to achieve the goals of the tourism destination, especially to establish a good tourism destination image. Carry out the operations of strategy, planning and design. Regional tourism image planning is inspired by corporate CI planning and the influence of the advertising industry, as well as the rapid development of domestic tourism and other comprehensive factors, and is formed based on the understanding of the traditional significance of tourist destinations and tourist attractions. Brand new image identification and marketing system. There are many examples of regions with developed international tourism spending huge sums of money to research, design, and promote the tourism image of a country, province (state), or city. The development of regional tourism can be greatly promoted through basic image strategies such as positioning of tourism image, proposing theme slogans, and designing and promoting visual images. The basic principles to be followed in tourism image positioning are: 1. The principle of concentration of advantages. That is to say, when a region or a city has multiple advantages, the advantages must be concentrated and highlighted on a certain point, allowing other advantages to spread around it and not offset or weaken it. 2. The principle of concept leading. Conceptual leadership refers to thinking ahead, rather than actual leadership. Real competition is first of all the competition of concepts, that is, when designing and positioning, we must have "first" ideas and innovative concepts. Dalian's Coastal Garden City is the first in the country, and it is preconceived. Even if other places become more beautiful and better than it later, it will be difficult to compete with it. Because it has been established in people's minds. This is also the reason why the Golden Gate Bridge in the United States has remained the best in the world for 60 years. 3. The principle of individuality and exclusiveness. Two places in the same area cannot have the same positioning point, otherwise they will lose their individuality. That is, it is not a blessing to mention one and the other and say that the other wants this. 4. Multiple positioning principle. This refers to the different levels of positioning under the main positioning. For example, if Hainan is positioned as a tourism base, Sanya will be designated as a scenery tourism city, Wenchang will be a cultural tourism city, Wuzhishan City will be a style tourism city, Haikou will be a business tourism city, etc. A complete urban tourism image planning practice should generally include 7 steps: image investigation and analysis and diagnosis, image positioning model and competition analysis, theme image planning, micro image planning, image element spatial configuration and coordination, image shaping promotion and dissemination, image Evaluation and management.