What four links are involved in tourism activities?

1. Creative stage

At this stage, we mainly combine the scenic spot situation, seasonal situation, market situation and social hot spots to carry out comprehensive creativity, and put forward various creative schemes through various imaginative ideas and ideas.

the principles of creativity are: novelty, novelty, uniqueness, acceptability in the market, easy dissemination of media and easy operation of scenic spots.

2. Demonstration stage

After the idea comes out, this is just a unilateral thinking of the scenic spot planners, whether it can meet the implementation conditions, whether the details of the activity can be well implemented, where are the variables of each key point, whether it can attract tourists' attention, whether it is in line with tourists' habits, and so on. All kinds of details need to be investigated and demonstrated around the scenic spot and various resources, especially in terms of feasibility, cost performance and attractiveness to the market.

after argumentation, we begin to write and refine various schemes, which are divided into activity creative scheme, activity execution scheme, activity publicity scheme, personnel organization plan, activity reporting scheme and so on. After the preparation and demonstration of various schemes are completed, we can enter the implementation stage of activities.

3. Implementation stage

One is the layout of the effect and creativity of the live activities in the scenic spot. The quality of the layout directly affects the follow-up of the activities and the key factor of whether it can continue to be hot. The layout should be considered comprehensively from the perspective of tourists and beautiful photos. This link cannot completely follow the opinions of the planning and design units;

one is the publicity link, the investment of publicity expenses and the choice of publicity methods; The hype and explosion of events in each publicity stage need to be coordinated and implemented according to the plan. Every copy of publicity and the production of various promotional videos need to be checked, and no mistakes can be made. The publicity effect will determine the effect of the event, and even decide whether or not people can come in the early stage of the event and how many people will come.

The other is the preparation of tourist teams through cooperative channels, a successful and influential activity, and the support of cooperative travel agencies and outdoor marketing teams. Only in this way can the popularity base be guaranteed.

4. Opening Stage

The opening of the event is the key point of the event, although it is often just a process, or even a false prosperity and hype.

However, we can take this opportunity to spread it to all walks of life as soon as possible through news events, or we can attract a large number of tourists into the scenic spot by promoting the opening ceremony, so as to accumulate a large number of tourists' publicity reputation for the normal activities.