Six Characteristics of Cultural and Tourism Real Estate What is the Prospect of Tourism Real Estate?

Nowadays, every city is developing into a tourist city to promote the overall development of the city. The six characteristics of cultural tourism real estate are actually buying a house in a city with tourism resources. In addition to investment, it is also a choice to escape the summer and cold. . What is the prospect of tourism real estate? For real estate developers, choosing a location to build a house can promote their publicity.

Nowadays, every city is developing into a tourist city to promote the overall development of the city. There are six characteristics of cultural tourism real estate. In fact, buying a house in a city with tourism resources is not only an investment, but also a choice for summer and cold escape. . What is the prospect of tourism real estate? For real estate developers, choosing a location to build a house can promote their publicity. After all, using tourist attractions as publicity will attract more customers. For buyers, they need to be cautious when choosing tourism real estate investment.

Six major characteristics of cultural and tourism real estate

1. Many out-of-town customers

Cultural and tourism real estate is usually located in remote areas and non-traditional residential areas, and is purely for residential purposes The area covered has a limited customer base. The quantity is insufficient, and the purchasing power and investment awareness are limited. Even if some initial volume can be achieved through local customer groups, it will not be able to form enough support for the later stages of the project. Therefore, cultural tourism real estate will target a wider range of out-of-town customer groups.

2. There is a high demand for cold shelter

Most areas in China have a temperate climate, with few high temperatures exceeding 38 degrees in summer, and relatively long cold winters. This determines that the base of people seeking refuge from the cold is much larger than those seeking refuge from the heat.

3. There are many investment components

Cultural tourism real estate customers mostly hold the concept of buying a property for vacation and investment. The starting point for buying a house is that the house price will not fall, and the most important thing is whether the product has potential.

4. There is a lot of demand at both ends

The demand for cultural tourism real estate products is gradually showing two levels, with the characteristics of large at the two ends and small in the middle becoming more and more obvious. The market welcomes "small-family" products with low total prices, followed by large-scale villas with an area of ??more than 200 square meters. However, the market response to the three-bedroom and four-bedroom flat-floor products in the middle is dismal.

5. Little interest in sightseeing

Tourism consumption is in a transitional period from sightseeing to leisure travel. Although sightseeing tourism is still the mainstream, it can no longer meet the leisure needs of high-end wealthy people. Most of the wealthy people who buy cultural tourism properties belong to the small group of people who lead the vacation trend.

6. Market chaos

Cultural tourism real estate has not yet formed a professional model, and the market is a mixed bag.

What is the prospect of tourism real estate?

For developers, a good market is the guarantee of the future. Therefore, from the current point of view, the overall trend of the national real estate industry is that under the guidance of rationality, tourism real estate will also develop in a long-term, stable and healthy direction. The business model of tourism real estate is as follows:

1. Tourism operation + operation model. The core feature of this model is that operating properties such as tourism and leisure commerce are the core profit channels, supplemented by real estate sales properties. With tourism as the engine, surrounding land becomes a hot spot for investment, and consolidation and listing of assets are enlarged. Songcheng, Wuzhen, Zhuhai Chimelong and other projects are among the best.

2. Property rights sale + business operation model. Taking advantage of the location advantages of scenic spots or cities, the main purpose is to develop resort real estate or leisure commercial real estate, thereby forming tourist attractions and becoming leisure and vacation destinations, such as Dali Shuanglang, a demonstration of new urbanization driven by tourism, and designer-led boutique hotels Shanghai Xintiandi is a cluster of Moganshan and urban tourism, leisure and commercial securitization. Yunnan Urban Investment, HNA Group, and Jindian Mangroves have also made great achievements in timeshare real estate.

For those who invest in cultural and tourism real estate, I would like to remind everyone to be cautious. The development of tourist cities will take a long time and will not be obvious. There are six major characteristics of cultural and tourism real estate. Basically, cultural and tourism real estate is aimed at outsiders. Developers use the characteristics of cultural tourism to vigorously promote their advantages in order to sell houses. The prospect of tourism real estate actually depends on the scale of tourism development in the chosen location.