What is the online and offline docking of tourism e-commerce

The online and offline docking of tourism e-commerce will take the following forms:

First, mobile tool marketing.

Mobile tools such as smart phones and tablets have become the main tools to contact customers and promote sales. Merchants should use the most advanced science and technology to broaden their sales channels. Making it easy for customers to find your shop online is only the first step. Targeted promotion, mobile e-commerce, mobile payment, loyalty programs, points plan, etc. In the future, with the popularization of wearable technology, the sooner we grasp these opportunities, the easier it will be to win a broader market.

Second, the use of content and social media

Nowadays, many consumers often browse the internet before shopping, and some retailers have realized this. By writing some soft articles, they often vigorously promote and sell their own brands on major websites. In fact, it is not enough to publicize words. Netizens often don't have the time and patience to read long paragraphs and show their products on the photo social platform. Beautiful pictures are easily imprinted in the minds of potential customers. Do illustrated, so that users can fully understand the products and services.

Third, use big data to achieve precise marketing.

Big data is not new, but through the collection of big data, we can mine and study customer's attitude and behavior data, and make use of advanced mobile technologies, such as geo-fence, near field communication (NFC), in-store Wi-Fi service, augmented reality technology, low-power Bluetooth technology and iBeacons technology to better carry out product promotion and promotion activities. Can be promoted at the same time, avoid disturbing customers, improve sales performance and win customer satisfaction. For example, a store can send advertising information to high-income women aged 20-55 in the region after investigating their consumption behavior and purchase intention, so that users are not disgusted, but very much looking forward to it. This effect can be imagined.

Fourth, O2O two-way service.

Merchants can combine online and physical store sales and focus on improving the user experience of customers in the store, so as to better compete with pure online retailers. We can launch online order shop delivery service, implement in-store mobile payment, establish customer loyalty programs, implement membership card shopping system and so on. Let the offline experience and consumption of online customers really land and form an O2O closed loop.

Suning provides ideas for online and offline docking. While the traditional retail industry is actively migrating to the online market, the display, proofing, service and other functions of traditional physical stores have been difficult to meet the needs of consumers. Traditional physical stores were further formatted by the Internet, and began to use Internet technology to graft, transform and optimize offline physical resources. In this context, Suning innovatively launched the first product of the Internet-Yundian in the industry, turning the online e-commerce website into an offline physical store, providing consumers with a full range of life scenes. At the same time, Suning also actively explores the technology and intelligence of storefronts, and builds future stores through technologies such as virtual fitting mirrors, virtual proofing and robot shopping guides.