Traditional Culture Encyclopedia - Travel guide - What is the process of questionnaire data analysis?

What is the process of questionnaire data analysis?

1. Design the questionnaire

Don't have too many questions, and the survey results will be very poor. Items that have little to do with your research purpose can be ignored, such as gender, occupation, travel preference, etc.

The options of each question should be complete, and several options should not be repeated, omitted or at the same level. According to your needs, you need at least items such as age division, tourism consumption, and days of stay. You should consider subdividing the tourist consumption structure from the six elements of tourism.

to carry out an investigation

Design the implementation mode, place and sample space of the sampling survey, and strive to ensure the randomness of the spatial and temporal distribution of the survey and the representativeness of the sample space.

3. Data input

Excel is recommended, which is simple, practical and functional. Spss is not recommended, which is flashy, cumbersome and inflexible.

4. Data processing

Elementary mathematics is almost enough. Sum, average, difference and ratio, as long as we pay attention to market share and market growth rate, we can draw many useful conclusions. If you have enough energy and skills, it is recommended to use some slightly advanced data model algorithms and so on, and then make a chart.

5. Investigation and analysis

According to the data results, combined with the relevant macro-tourism data, put forward my own views and cite my own data to demonstrate.

It's a little simple to say, but it's actually a science. It's hard to do well, but it's easy to do simply. If we can use mathematical statistics, do some data standardization, reliability and validity verification in the early stage of data preprocessing, and do an error check after the initial modeling, even if we don't do error feedback, it is estimated that there is no problem in handling a master's thesis.