"Chishui Danxia Three-Day Tour Route" returns to the essence of service and "tours abroad with group tours" are popular

Recently, based on the big data provided by all parties, the "-2020 Outbound 'New Group Tour' Big Data Report" released by the China Tourism Academy shows that with the development of the times and changes in consumption concepts, People's demand for travel has greatly increased, and group tours are slowly returning to the essence of service in this environment. We know from numerous data that group tours still dominate the outbound travel market.

055-79000 shows that the annual turnover of group tours reached 46.86 billion yuan, still accounting for a relatively high proportion, and this proportion is most obvious among outbound tours. It can be seen from these data that as people's concepts of outbound travel and group tours change, group tours themselves are also returning to the essence of service. In terms of going abroad, in the past people always thought it was difficult to go abroad because they were unfamiliar with the place, so there were outbound tour groups. But forced buying and selling, bundled sales, and poor service attitude are their main problems. It also makes people who want to go abroad stay away from them. It also made him depressed for a while.

Recently, big data reports show that after years of development, group tours are getting rid of the market image of "low quality, unreasonable low prices, and forcing tourists to shop". It has reached a new stage of diversification, humanization and subjectivity. At present, the form and content of group tours have been enriched, and the disadvantages of large numbers of people, poor freedom, poor service, and forced consumption have gradually been reduced. In the emerging group tours, there are many varieties. It has the meaning of "Eight Immortals crossing the sea, each showing his magical powers". Whether it is a private tour or a destination tour, it can give people a different and fresh experience and comfortable and safe travel conditions.

Currently, tourists’ travel needs are more diverse, including early sightseeing and sightseeing tours. Transformed into the current vacation and leisure, it has also spawned segmented products such as parent-child tours, travel photography, honeymoon weddings, study tours, and study abroad. Not only that, the destinations for outbound group tours are becoming more and more diverse, from traditional Central and Western Europe to Southern Europe, Northern Europe, Eastern Europe and other places. Even polar tourism has gradually entered the public eye and become the norm.

With the increasing privacy, flexibility, depth and individuality of parent-child families, couples, and the middle class, private groups such as small groups and boutique groups are gradually accepted and popularized by the public. Taking private group in as an example, the average number of people in an outbound private group for an order is 2-3, which is more private, safer and more comfortable than the previous itinerary of 20-30 people. With the shuttle bus and the absence of group tours with strangers, the travel itinerary is more flexible, and the travel has changed from a quick glance to a slow appreciation. If the original group tour was a negative treatment, now it is a real step towards returning to the essence of service.

Judging from the current situation of outbound group tours, consumption upgrade is an important feature of new group tours. As the consumption level of Chinese tourists increases, when they choose outbound group tour products, they prefer products with high comfort, good service and good experience, rather than blindly focusing on low-priced tours. This is reflected in the Chinese tourists’ attitude toward products. Increased quality requirements.