In terms of graphic design, what aspects does the tourist image of the tourist area include?

What are the aspects of the tourist image of the tourist area? In graphic design, tourism image:

1, highlighting regional characteristics, with a long history, natural landscape or human environment?

2. Focus on representatives and elements. For example, Haibao represents the Shanghai World Expo? Shanghai's seaside, vigor, friendliness, all rivers run into the sea, etc., originated from Shanghai's geographical location and a good place for international trade. For example, coconut and sea represent Hainan, Pattaya and Bali. The white sand beach represents Maldives. . .

3. From the perspective of tourism, eating, living, traveling, shopping, entertainment and information don't have to be displayed, and the most local factors can be selected in the design.

4, color choice: Haibao chooses blue, because this is the color of the sea. For example, the colors in California, Dunhuang in China and Tibet are definitely different.

5. Other general considerations of graphic design.

What aspects does graphic design include? Logo design.

poster design

Book design

vitality

business card

mascot

leaflet

laser record

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What are the aspects of tourism planning? The contents of tourism planning mainly include the following aspects:

1. Analyze and forecast the resources and tourist market of the planning area;

2. Determine the orientation, development direction and development strategy of the planning area;

3. Make clear the development direction, characteristics and main contents of tourism products;

4. Put forward the key projects of tourism development in the planning area, emphasizing the innovation, individuality and characteristics of the planning;

5. Put forward the principles and methods of developing related elements. In order to outline the ideal blueprint for tourism development in the planning area at the macro level.

What design should be done to enhance the image of urban tourism? Highlighting tourism characteristics, characteristic scenery and characteristic products are all counted.

Tourism development prospect

What are the aspects of indirect tourism enterprises? The external environment of an enterprise is a variable factor that is difficult to grasp and control. It is a complex, multi-level and multi-agent three-dimensional structural system. The top management of an enterprise can use the information obtained from the external environment for strategic thinking and decision-making. Successful companies can constantly evaluate the changes of the industry according to the general trend of the environment, so as to make timely responses to the external environment according to their own conditions.

The external environment of an enterprise includes political, economic, social and technical analysis, or pest for short.

Political and legal environment: The influence of political environment on enterprises is direct, unpredictable and uncontrollable. These factors often restrict and influence the business behavior of enterprises, especially the long-term investment behavior of enterprises.

Economic environment: The economic environment of an enterprise is mainly composed of four elements: socio-economic structure, economic development level, economic system and macroeconomic policy.

Social natural environment includes social environment and natural environment.

Technical environment analysis is to analyze the existing level, development trend and speed of products-related science and technology in this enterprise, track and master new technologies, new materials, new processes and new devices, and analyze the impact on product life cycle, production cost and competition pattern.

Evaluation matrix of enterprise external factors

The external factor evaluation matrix (efem) is often used to analyze the external environment of enterprises, and it is a common analytical method to analyze and evaluate the key external factors of enterprises. The plan is:

(1) List the key factors in the external environment faced by enterprises, including opportunities and threats faced by enterprises.

(2) Give each factor a certain weight (0- 1, indicating the degree of importance), and the total weight of all factors is 1.

(3) Score the effective response degree of enterprises to various factors, with the score range of 1-5. Where 1 means poor, 2 means poor, 3 means average, 4 means good reaction, and 5 means good reaction.

It reflects the serious threat, general threat, no threat and no opportunity, general opportunity or main opportunity of the enterprise.

(4) Weighting and summing all the factors to get a comprehensive score.

Efe competition reflects a subjective judgment, and its evaluation structure may vary with different experts, mainly because the importance of various factors and the indicators of enterprises' effective response to it are relative and dynamic.

Situation analysis

Swot analysis, that is, analysis of strengths, weaknesses, opportunities and threats, is to analyze the opportunities and challenges that changes in the external environment may bring to enterprises according to their own strength, and then formulate the best strategy for enterprises.

Swot analysis is actually a method to synthesize and summarize all aspects of internal and external conditions of enterprises, and then analyze the strengths and weaknesses, opportunities and threats faced by enterprises. Swot analysis is actually a combination analysis of external environment analysis and internal factors analysis. Therefore, the external environment evaluation matrix and the internal factor evaluation matrix constitute the methodological basis of swot analysis. Among them, the analysis of advantages and disadvantages mainly focuses on the strength of the enterprise itself and its comparison with competitors, while the analysis of opportunities and threats focuses on the changes of the external environment and its possible impact on the enterprise.

1, advantages and disadvantages analysis (sw)

Competitive advantage refers to the ability of an enterprise to surpass its competitors and achieve its goals. The main objectives of an enterprise include profitability, growth and market share. Therefore, the competitive advantage of enterprises is not necessarily fully reflected in the higher profit rate. Sometimes, enterprises prefer to maintain growth rate, increase market share, or stabilize employees.

When analyzing the advantages and disadvantages, we must make a detailed comparison between enterprises and competitors from every link of the whole value chain.

There are three key factors that affect the duration of an enterprise's competitive advantage: ① How long does it take to establish this advantage? ② What advantages can be gained? ③ How long does it take for competitors to make a strong response? Only by analyzing these three factors clearly can enterprises clearly establish and maintain their competitive advantages.

The advantages and disadvantages of enterprises can be evaluated by internal factors, and the internal factor evaluation matrix (ife) can be used to quantitatively analyze the advantages and disadvantages of enterprises through weighted calculation.

2. Opportunity and threat analysis (0t)

Opportunity and threat analysis mainly focuses on the opportunities and threats brought by the external environment of enterprises. Development trend of external environment

It can be divided into two categories: one represents environmental threats and the other represents environmental opportunities.

The unfavorable factors outside the enterprise include: substitution of new products, delayed payment by sellers, alliance of competitors, slow market growth, and enhanced bargaining power of suppliers, which affect the current competitive position of the enterprise.

Environmental opportunity refers to the factors that are favorable to the development of enterprises in the external environment faced by enterprises, such as policy support, technological progress, good relationship with suppliers and bank credit support.

Opportunity and threat analysis can use enterprise external evaluation matrix.

3, enterprise strategic choice

According to the analysis of the advantages and disadvantages, opportunities and threats of enterprises, swot analysis chart can be drawn to formulate corresponding strategies for enterprises. As shown in Figure 2-6 of the textbook.

The swot analysis chart is divided into four quadrants, and different strategies should be adopted according to the different positioning of enterprises. Swot analysis chart provides four strategic choices. The enterprise in the upper right corner has strong internal advantages and many opportunities. Enterprises should adopt the growth strategy of increasing investment, expanding production and increasing production share. Although the enterprises in the lower right corner have great internal advantages, they must face severe external challenges. They should make use of their own advantages to carry out diversified operations, avoid or reduce the impact of external threats, spread risks and seek new development opportunities. The enterprise in the upper left corner faces external opportunities, but lacks internal conditions, so it should adopt a reversal strategy to change internal unfavorable conditions. Enterprises in the lower left corner face external threats and problems in their own conditions, so they should adopt defensive strategies to avoid threats and eliminate disadvantages.

What tourist areas are there in Xiamen? 1. You can go to the ferry by car, and Xiamen bus is very convenient. Take a boat from the ferry to Gulangyu Island (there are two ticket outlets. Just come back and buy a ticket to 8 yuan for free. 15 yuan can get a round-trip ticket. There will be a 40-minute sea view when you go. It is recommended to choose the former. You must buy a map to the Drum Tower. There are suggestions for sightseeing on it. Follow the above route for about half a day. Don't buy things at scenic spots ... It's very expensive, for example,1.The water in 5 yuan costs 5 RMB). You can go to Lin Ji restaurant for dinner, which is relatively cheap. Fish balls are delicious. When you come back, you can go to Zhongshan Road, go shopping and eat snacks. 2. Go to Xiamen University and Nanputuo by bus the next day (just outside the south gate of Xiamen University). Xiamen University suggests going to the Anthropology Museum and Lu Xun Memorial Hall. The scenery outside Nanputuo is very good. Just look at the temples inside. Don't go up the mountain ... you will be exhausted (another point: there is a botanical garden, you can go and see it). Xiamen University has Baicheng Beach, which is very beautiful, so you can go for a walk. (If you don't understand, just ask, Xiamen University's sister is very gentle. On the third day, it is recommended to go to the Garden Expo Park for a day, and it is best to bring your own food and water. After that, you can choose to walk around the island and ride a bike with some friends. There are also the Zoo, Taiwan Province Folk Village and Jingzhou Paradise in Xiamen. I won't mention them one by one. 6.SM is not bad either. You can go shopping and play video games. 7. The price in Xiamen is ok, as long as you don't buy things at scenic spots, it's not very expensive. 8. It is suggested that in May, June and July in summer, the lotus flowers in Nanputuo will bloom beautifully and you can go to the seaside. It's too cold in winter to be fun. Xiamen is not big, and the starting price of taxis is 8 yuan, which is more than 3 kilometers. Because it is not big, it is very cheap to take a taxi. Unless you leave the island, Xiamen is very civilized, and drivers generally don't detour. You can. I like to buy clothes. I have a place called Ding 'an (or Anding Night Market). I forgot my name. It's next to Zhongshan Road, opposite Carrefour Road, next to my favorite clothes. There are many clothes in it, and you can bargain. Some of them are quite good. You can go and have a look. Snacks and places to play can be received casually online, so I won't say much.

What are the professional teams of tourism image design, scenic spot image VI and tourism route packaging? Beijing has

Peak wisdom, mountains and rivers are easy to wait. Practice is the practice of general direction and big planning.

Shenzhen has

Haig, model, 1766 studio, etc.

Brand image design, scenic image packaging, sign guidance and other intensive cultivation.

Where is Gulangyu Old Street, a popular tourist area, during the National Day Golden Week?

This place is actually very old.

Gulangyu and Xiamen are connected. Gardens, houses, waves and Sanskrit sounds that look ancient but still exude charming brilliance will make your journey very leisurely. Don't go to those famous places, just walk on the unknown beach, or walk with the people you like in those small streets with green lights. The wet wall covered with evergreen trees occasionally echoes the peddler's voice, just for you to hear without making any noise. Except for your partner, that's enough.

Shunan bamboo forest

When bamboo becomes an ocean, your heart can fly on these rough waves. Travel is nothing more than finding yourself in another place. So in the sound of the wind blowing bamboo leaves in the bamboo sea, accompanied by a few birdsongs, the self you found is the isolated self you have been looking for in your heart.

By the way, it's best to go to Zhuhai to experience the local people's sliding pole. In the pleasure of happiness, people who lift poles will appreciate you for giving them a job opportunity. Your enjoyment is not bullying them, but helping them.

Zhuge Bagua Village, Lanxi City, Zhejiang Province

An interesting small village, which is said to be designed by Zhuge Liang, is worth visiting. If you are really tired of the long journey and the crowded big scenic spots, you can visit this small village. Similarly, there is an ancient village in Zhejiang: Yuyuan Garden, the only Taiji astrology village in China, which is said to have been designed by Liu Bowen. Two gods in the history of China!

Jiangxi Li Yao

Perhaps few people know Yaoli, but almost everyone knows Jingdezhen. A place full of ceramics and art, I don't know how many artists with Jiangxi spirituality have been trained for the whole country. Maybe it's because of the mountains and rivers there. When you go there, you will know that such a prosperous art grows there without origin.

Luoping Jiulong Waterfall

The scenery in the south is famous for its water, but Luoping is famous in recent years because of the large area of rape flowers there. In fact, what is more worth seeing than the rape blossoms in spring is the Kowloon Waterfall. Autumn is the best time to see Jiulong Waterfall. The water is not small, but also the clearest. Several waterfalls of different sizes are stacked on top of each other, which is a bit like pouring champagne from several glasses when a rich family gets married.

Malinghe, Guizhou

There is also a distinctive waterfall in Guizhou, a place called Maling River, which is a canyon. There is a bridge between the canyons. On the bridge, you can see countless rivers flowing into the canyon, and wisps of misty waterfalls hang in the whole canyon. Look at the photos and you will know how beautiful they are.

Nanxun

There are too many people in all the ancient water towns, especially in places like Zhouzhuang. During the holiday, there was almost no empty slate. Then go to Nanxun! Nanxun is hard to find and hard to find, so there are few people. The real nanxun town is easily confused by an antique Nanxun New Town. Pay attention to the distinction when you go.

Gantong

The year Chen Yifei left, he left a film "The Barber" for everyone. Although the filming of the film seems a little hasty, this guy with a strong vision not only made a Zhouzhuang known to the world with a painting, but also made people know another beautiful ancient village: Qiantong with this film.

In his own words, Qiantong is an ancient village full of humanistic atmosphere.

Fortunately, the day before yesterday was not as convenient as Zhouzhuang, otherwise it would have been ruined.

In addition, there is a question that I have been thinking about. Who gave so many beautiful names to those ancient villages and towns in the south? There are countless names, such as Gantong, Tongli, Mudu, Xidi, Tang Yue, Nanping, Chaji, Yu Liang and Jixi. Why are all villages and towns in the Central Plains named Li Jiazhuang except Zhangjiacun?

Tang Yue memorial archway

A group of magnificent archways. You've seen warlords, right? When Lao Xu ran from the shabby house in Guanxia Village, Jingxi, to several large archways in Anhui in a few days, I was simply stunned by Lao Xu's footwork. There are so many places to travel. When watching a movie, you can see the director's position at a glance, and there is no beauty at all. Just like a girl studying medicine regards her boyfriend as a pile of organs, blood vessels and bacteria, it takes a long time to get used to it.

Sanqingshan, Jiangxi

When you look at this photo, do you intuitively think it is Huangshan Mountain? Actually, it is not. This is Huangshan's younger brother, both in ancient Huizhou. There are clouds, smooth stones piled up in various shapes, and beautiful light lines are draped over those stones and clouds. But there are not many people here, at least not as many as Huangshan Mountain. Moreover, there are more water and Taoist culture than Huangshan Mountain.

Ask the tourist area to recommend Yunnan.

What aspects does tourism revenue include? Comprehensive tourism income is equal to basic tourism income and non-basic tourism income.

1. Tourism basic income refers to the sum of monetary income obtained by the tourism department and the transportation department in providing tourism facilities, tourism commodities and tourism services, that is, the expenses that tourists must spend in the process of traveling, including transportation expenses, accommodation expenses and sightseeing expenses. Usually, the basic income of tourism changes in direct proportion to the number of tourists and the length of stay, which can roughly estimate the degree of development of tourism in a country or region.

Non-basic tourism income refers to the monetary income obtained by other relevant departments from providing their facilities, goods and services to tourists, that is, the consumption expenses that tourists may incur during the tourism process, such as post and telecommunications fees, medical and health care fees, repair fees, consulting fees, shopping fees, etc. The income elasticity of non-basic tourism is large, which depends not only on tourists' ability to pay, but also on tourists' hobbies. Non-basic tourism income is also affected by the number of tourists and the number of days of stay, but it does not show the same positive proportion.