How to do network marketing well in tourist attractions. How to do the network marketing of tourist attractions?

The marketing of tourist attractions is first of all the traditional TV media advertising, through television, railway stations and so on. And now the mainstream marketing scheme is network effect, which enhances the popularity of scenic spots through media and short videos. The famous Xi 'an Bowl Wine and Meilin Snow Mountain are all from the hands of Tik Tok Network V! Secondly, we can also attract car owners to go on road trip, Luoyang through activities. For example, Luoyang often subsidizes high-speed tolls!

Hello, nice to see your question. I can share some of my experience with you and see if it is of practical use to you.

Network marketing and publicity of scenic spots now seems to be divided into three modes:

1: Make a promotion on some platforms such as Today's Headline, WeChat, UC and other well-known places, and publicize around the cities or regions around your scenic spot.

2. Promote people or units in the off-season through some e-commerce companies or WeChat business platforms, then play some advertising effects, and then guide guests to visit your scenic spots. Give different planning products and packaging at different time intervals.

3. Set up an e-commerce team and focus on OTA sales, such as Ctrip, Qunar, Tongcheng and Meituan. Directly connect with C terminal for sales. Because these OTAs are divided into very fine and fragmented departments, your products are implanted in different OTA sectors, and if necessary, you can find some agents to help you market together.