Traditional Culture Encyclopedia - Travel guide - How does the tourism industry do WeChat marketing?

How does the tourism industry do WeChat marketing?

1, the popularity of WeChat, huge user base, stickiness, socialization and word-of-mouth communication have become the natural genes of tourism industry marketing.

2. WeChat operation of tourism.

3. User booking experience.

4. User service experience.

5. User data management.

With the development of mobile Internet, tourism has gradually broken the original operating mode. Travel agencies should seize this opportunity, make use of WeChat public platform, make efforts in content push, user booking experience, user service experience, user word-of-mouth communication, data analysis and other aspects, and build their own mobile Internet portal with the mentality of long-term operation.