High-profile land grab China Resources Land Focus Back to Beijing

As expected, Beijing Fengtai Huaxiang Big Mac plot was finally spent in the hands of central enterprises with a total price of 8.625 billion yuan yesterday. The winners, China Resources, Shoukai and Ping An, are regarded as a perfect combination, which is the third land store that China Resources has harvested in Beijing within three days. At the beginning of the new year, the land reserve in Beijing was increased on a large scale. Insiders of China Resources admitted that this was only the beginning of returning to the Beijing market. Since participating in the old reform in Shenzhen in 212 and shifting its business focus to the south, China Resources Real Estate has finally returned to Beijing, the base camp.

three days and three places

Before the Fengtai Huaxiang plot, China Resources has also acquired two other plots in Beijing by way of consortium on the 5th of this month.

According to Yan Yuejin, a researcher at Shanghai Yiju Real Estate Research Institute, the advantages of the consortium's land acquisition are self-evident. Taking yesterday's plot in Huaxiang, Fengtai as an example, China Resources, Shoukai and Ping 'an jointly acquired land can be said to have their own division of labor: as the plot is involved in ordinary commercial housing, price-limited housing and self-occupied commercial housing, another consortium, Shoukai, as a local state-owned enterprise in Beijing, can undertake the construction of policy-oriented housing.

As for Ping An, we can increase assistance at the financing level, so as to show the specialty of project development through capital operation. Moreover, from the current strategic transformation of Ping An Group, in order to cooperate with the implementation of its real estate Internet strategy, the investment in the real estate sector is increasing. An insider of Ping An Real Estate also revealed that Ping An will participate in these plots in the name of the consortium as investors and will not send personnel to trade.

in conjunction with the above two companies, China Resources only needs to implant its own property brand advantages, rich trading experience and superior integration ability of resources as a central enterprise.

Returning to Beijing

As for the plot of Baipenyao Village, which was won with a total price of 8.625 billion yuan and the building control scale is close to 42, square meters, Chen Baocun, president of the Real Estate Branch of Asia-Pacific Urban Research Association, said that it is relatively more sustainable and will be available for developers such as China Resources to develop for at least five years or more. After meeting the needs of developers to recover costs, there should still be a certain amount of development surplus to help enterprises increase profits.

"Returning to the front line is the same choice for brand real estate enterprises at present. At present, among the four first-tier cities in North, Guangzhou and Shenzhen, the layout of China Resources in Guangzhou and Shenzhen is the most smooth, thanks to the old reform experiment of China Resources. In Shanghai, the cooperation between China Resources Land and Shanghai Greenland was not pleasant. Therefore, in the opening of the Beijing market, China Resources hopes to have independent business development rights. Through such a high-profile land acquisition method, while responding to government policies, it can also create a good foundation for China Resources to expand its business scale in the Beijing market, start the first shot of Beijing's strategic expansion in 215, and win a turnaround. " An insider said frankly.

In fact, although the base camp is in Beijing, China Resources' real estate business has shifted to the south since 212 with its deep participation in the old reform of Shenzhen. In Beijing, there are only Mentougou and Daxing projects that were picked up in earlier years, and CBD projects that have been repeatedly blacklisted and left idle for ten years. In recent two or three years, except Miyun tourism real estate, no new land storage has been added.

"In the past, many investment projects outside Beijing did not yield satisfactory returns. China Resources sold well in Beijing, such as Oak Bay and Park Jiuli. It plans to concentrate its investment costs for land acquisition in all major regions outside Beijing, especially those with obvious losses last year. Only when Beijing really can't get land will it be reinvested outside Beijing." Some insiders of China Resources Group confirmed to beijing business today the idea of China Resources returning to the Beijing market. He revealed that the established land acquisition criterion for China Resources' return to Beijing this time is the consortium, which is quite in line with the law of China Resources' land acquisition in Beijing in the past three days. It is worth noting that China Resources' partners in the previous two plots all had China Merchants, and Fu Yuning, an "airborne soldier", was the head of China Merchants.

Slightly involved in the old reform

In addition to the new chairman Fu Yuning taking over and the instant release of China Resources Real Estate's business returning to the Beijing market, the old reform of China Resources Real Estate's expanded signboard business has also been thrown out again.

beijing business today reporter saw in China Resources Land official website that in early December last year, Fu Yuning led a delegation to visit Beijing and called on relevant officials in Beijing, saying that he would actively participate in the transformation of the old city and the development of the new city in Beijing. Coincidentally, the plot of Fengtai Huaxiang, which was acquired yesterday, is an old plot. Although the transfer announcement clearly shows that the plot is a "cultivated land", it does not require China Resources to carry out first-class development, but it does not rule out that China Resources will cut into Beijing's urban development with old changes in the future.

Chen Baocun also said that in the past two years, as urban boundaries will be demarcated and the amount of newly-added construction land will be "zero", the old reform will inevitably become the main source of land for new commercial housing in Beijing in the future. "In fact, from the data released by the Municipal Bureau of Land and Resources, it is not difficult to see that although the total land transfer income in Beijing increased last year, the land supply area was decreasing. To some extent, it can be seen that accelerating the old reform process has become an important task that Beijing must do to maintain its economic driving force in the next stage." Chen Baocun said.