How do travel agencies do online promotion?

In fact, not only travel agencies, but also some other industries, and online business is not good. At this time, it is said that there is no opportunity online at all, but the Internet still gathers major people, and success depends on the Internet platform everywhere. So why is it difficult for online merchants to do it? The reason is that everyone is familiar with the operation mode of the Internet, so it is not impossible to achieve online success, as long as you choose the right method. Online business is still very promising.

So for travel agencies, how to manage their online business well, it is mentioned that domestic online travel is naturally the leader of OTA, while traditional travel agencies can only become their resource suppliers or distributors and get meager profits, so there are the following ways at present: First, enter the OTA platform, provide products, be drawn at a high price by the platform, and face the squeeze competition of other peers. The second is to build your own tourism e-commerce platform to achieve product sales. The contrast between the two is obvious. The first one is like selling your own goods in a supermarket. Although lively, but the competition is also great, charging high venue management fees. The second is like opening your own shop. The problem is that the first one can rely on the reputation and traffic of the platform, and the second one needs to make its own brand before someone can buy it. In terms of choice, I believe that wise people will choose the second one, but the problem to be solved is network promotion. And the choice of website construction is also extremely important. A good travel website provider can help us spread the brand and attract tourists.

When I was working in a travel agency three years ago, we bought a software called Stuart CMS. This company is very powerful. It not only builds a beautiful website for you, but also makes your tourism marketing easier. How did they do it? Stuart's system adopts modular application, and its installation and application are very fast. Our travel agency directly customized the website development, which was very useful for user experience and SEO, and successfully helped our travel agency achieve online growth. Changed the business dilemma.