Seven years after its opening, "Northern Wuzhen" suffered a huge loss of1.700 million last year. How to save Gubei water town?

As a new tourism project comparable to Wuzhen in the south of the Yangtze River, Gubei Water Town has suffered huge losses recently. What is the reason? Is there any way to solve it? Let's discuss it together.

Beigushui town

Affected by the epidemic on a large scale, tourist attractions all over the country were affected to varying degrees. Beigushui Town suffered a loss, but Wuzhen did not. However, it cannot be concluded that Beigushui Town has no future.

Because in 2020, Beigushui Town is better than Wuzhen Scenic Area in occupancy rate, customer unit price and per capita consumption. Because of its huge scale and numerous businesses, it has affected some small and scattered scenic spots and occupied the market.

Because Beigushui Town consists of many properties, it soon returned to its original capital. However, compared with Wuzhen, which has been operating for many years, the passenger flow in Beigushui Town is unstable, and there is a clear distinction between off-season and peak season.

Originally, Beigushui Town has achieved stable profit on 20 16. At that time 18, Beigushui Town was worth about 8 billion.

Beigushui town

But in the same year, the shareholder structure changed. The firm withdrawal of Jingneng Group and the helpless acceptance of CYTS have affected the operation of Beigushui Town to some extent.

Moreover, compared with the passenger flow, Beigushui Town has achieved its marketing revenue target early, but it has never achieved a breakthrough in passenger flow, hovering around 6,543,800+million passengers per year.

The reason is that most of the passengers in Beigushui Town are from Beijing. Most of the passengers in Wuzhen in the south of the Yangtze River come from Jiangsu, Zhejiang and Shanghai, and their consumption power and market demand are very different.

Beigushui town

In view of this, two suggestions have emerged.

The first suggestion is to cancel the tickets.

The reason for canceling the tickets is that Beigushui Town does not belong to the theme park. The reason why theme parks charge tickets is because there are all kinds of games and rich amusement facilities.

Therefore, it is logical to collect tickets. Beigushui Town itself is a real estate development project. If you collect tickets again, I'm afraid it's not good for market reputation.

But some people think that tickets should not be cancelled. Because the original purpose of Beigushui Town is to build a cultural attraction with both northern scenery and the former site of the Great Wall. It is impossible to cope with the manpower needed to operate the ancient town only by reducing the price. Material resources.

Another suggestion is that we should follow the example of theme parks in tourist attractions, increase more interactive experiences and increase the application of new media.

Although it is an ancient town, the traditional sightseeing tour is no longer suitable for the daily experience of the new generation. With the popularization of computers and mobile phones, Wuzhen in Gubei should also keep pace with the times, work hard on the application of intelligent scenes, and even restore some historical trends to make it a living museum, which can attract more tourists.

At present, most scenic spots in China are relatively old, which can only meet the needs of tourists in the 1970s and 1980s. Therefore, Beiguwu Town should seize this opportunity and make positive changes in order to be unique among the major scenic spots.