What is the name of King of Thailand?

Thailand’s “Glory of Kings” is called “Realm of Valor”.

In the game, we design game activities based on the unique local culture. We not only launch the corresponding water character skins in the game, but also specially produce the game background music, which is set off by cheerful and active drum beats and fast-paced music. The atmosphere of the Songkran Festival establishes an emotional connection between the audience and the game; the two-dimensional culture is very popular in the Thai market and the country cannot meet the cultural needs of users in this aspect.

The Thai version of "Honor of Kings" retains the core mechanics of MOBA games in terms of gameplay. The gameplay rules also follow the common MOBA gameplay. The familiar gameplay operations are in line with Thai users who do not like overly complicated and difficult gameplay. The product usage habits are conducive to Thai game players and users to learn by analogy, attract fans of the same type of games, tap potential game players and users, and increase the stickiness of game players.

The shortcomings of the cross-cultural communication of the Thai version of "Honor of Kings":

1. Compared with games of the same type, it lacks localized cultural elements: before "Honor of Kings" was introduced into the Thai market, Another game "Endless Showdown" developed by China's Mutong Technology once occupied half of the Thai game market. From game design to game characters and gameplay, the two games are exactly the same. However, the popularity of "Endless Showdown" in Thailand was much higher than that of "Honor of Kings" at the beginning. Perhaps the main reason is that the game content is not only in terms of language. There is a Thai version on the website.

2. The level of language translation is low and professional talents are scarce: From the perspective of cultural communication, the language of the game is one of the key points for the game to enter the overseas market. Whether the translation is accurate and appropriate is a matter for gamers. The most intuitive experience of game products. In cross-cultural communication, only proper translation based on the local cultural background can reduce communication barriers between different cultures and minimize cultural barriers. Therefore, language is undoubtedly the first difficulty that must be overcome in the exchange of cultural products.