The significance of festival tourism

With the in-depth development of tourism, tourist destinations need more and more festivals to support them. In the past, tourist areas and scenic spots paid little attention to festival tourism, but due to increasingly fierce competition, various festival activities and cultural performances increased day by day. In the past, many cities only used festival activities as a means of "building a cultural stage and singing opera in economy and trade", or for the purpose of attracting investment. However, in recent years, various places began to develop and cultivate festival activities as characteristic tourism products, and even integrated them with the shaping of regional image and city image. Therefore, festival tourism is becoming more and more important. In a word, it has the following important meanings.

1. Festivals can quickly shape the image of a tourist destination.

As a special tourism product, festival activities are very different from other tourism products, which can attract public attention for a long time and even become the focus of public attention for a period of time. This will quickly enhance the image of the tourist destination. For example, the "Dalian International Fashion Festival" has been held for many years, which equates the "Fashion Festival" with Dalian's city image in the public mind, making Dalian's image in the public a symbol of beauty, romance and brilliance.

At the same time, by holding festival tourism activities, the environment of tourist destinations can be continuously improved, and the image of tourist destinations in the hearts of tourists can be continuously enhanced. Such as the increase of urban green area, the promotion of grade, the strengthening of municipal management, the gradual formation of urban image signs, and the improvement of software and hardware environment in scenic spots.

2. Festival activities will eventually shape the spirit of tourist destinations and make tourist destinations have a sense of cultural mission.

Festivals will not only become the special attraction of tourist destinations, but more importantly, in the long run, it will become the symbol of tourist destinations, the spiritual sustenance of local residents and the pride of local residents. At the same time, festivals give local residents a sense of cultural mission, and they will consciously protect and inherit national culture or local culture and folk crafts. Fundamentally speaking, festivals will not destroy local traditional culture, but make it spread.

Festivals can enhance competitiveness.

Because festival activities are unique, they will not be repeated in one area. They are a reasonable extension of national culture or regional culture, so most festival activities are unique, exclusive and monopolistic. Therefore, through the marketing of festival activities, a tourist destination can enhance its image, make its image more easily recognized by tourists than its competitors, and thus enhance its competitive strength.