Weekly News

·Xtep Group announced that Dilraba Dilireba will become the brand spokesperson, redefining the "X New Youth" and exploring the "Z Generation"

Xtep Group announced that actress Dilireba will become Xtep Brand spokesperson. At the same time, Xtep has proposed a new concept of "X New Youth" that is suitable for Generation Z to understand based on the original "New Youth". Xtep said that Dilraba, as one of the hottest new-generation young actors, has a positive guiding role for young fans. In the field of fashion, Dilireba has always maintained a good reputation and has the fashion expressiveness to control various styles. "Whether it is the spiritual appeal of the younger generation, the ever-changing and fashionable image assets, or the excellent industry reputation and commercial value, Dilireba is a suitable choice for the Xtep brand spokesperson."

The "X" in "X New Youth" mentioned by Xtep this time comes from the "X" in Xtep. The Xtep brand was established in 2001. As early as the establishment of the brand, "X" represented the brand spirit of rebellion, pursuit of individuality, unwillingness to admit defeat, and non-conformity. Xtep said, "It can be said that X is the brand gene of Xtep. Witnessing the development of Xtep from the differentiated positioning of sports fashion to today's brand power, Xtep also hopes that the brand spirit of Infinite creation has become the backbone of the new era. ”

It is worth noting that Xtep Group also stated that “the new women’s category ‘Half Sugar Series’ that debuted with the brand spokesperson is also Xtep’s first entry in the sports fashion field. New attempt. "In recent years, with the rise of women's sportswear consumption, many companies in the industry are also developing women's sports brands. For women's sportswear, on the one hand, many new brands have emerged; on the other hand, many giants in the field of sportswear are also actively planning. The "Half Sugar Series" officially announced by Reba this time is a capsule series under Xtep's women's category. It is also the first time Xtep has produced a quick-return series. Xtep revealed that the half-sugar series is also a test of Xtep’s digital transformation of consumer insights.

·Victoria’s Secret enters JD.com to welcome the Chinese Valentine’s Day and launches new technology products exclusively

Recently, Victoria’s Secret announced that it has officially entered JD.com, with the grand opening of the brand’s official flagship store, simultaneously bringing JD.com The first online new technology comfortable bra, as well as Victoria's Secret series, PINK series, T-shirt letter strap series and high-profile celebrity bras and other high-quality goods, bring more big-name and trendy underwear choices to urban women. Also launched at the same time is the Qixi Festival gift box specially designed to pamper JD users. Whether it is a pleasure or a gift, it is a fashionable and exquisite choice.

The grand opening of JD.com’s Victoria’s Secret official flagship store brings together more than a thousand products from the brand’s full range, covering bras, underwear, casual pajamas, perfumes, body care series and other categories, bringing a refreshing experience sexy experience. The arrival of Victoria's Secret not only further expands the big-name camp of JD.com Apparel, but also provides more comfortable and fashionable choices for women of different styles.

· Helping China’s Olympic athletes return with honors, Li Ning’s revenue surged 65% in the first half of 2021

Recently, Li Ning released the group’s 2021 interim results. Data shows that during the reporting period, Li Ning's main operating indicators have been significantly optimized, revenue has increased significantly, and profitability has been further improved. During the period, the group's revenue reached RMB 10.197 billion, a significant increase of 65.0% compared with the same period in 2020. Gross profit increased by 86.4% to RMB 5.699 billion from RMB 3.057 billion in the same period of 2020. The group's overall gross profit margin was 55.9%, an increase of 6.4% from last year.

At the just-concluded Tokyo Olympics, Li Ning joined hands with the Chinese shooting team, Chinese diving team, and Chinese table tennis team to return with great honors, winning 15 gold medals, 9 silver medals, and 6 bronze medals. The financial report shows that Li Ning focuses on the five core categories of basketball, running, fitness, badminton and sports life, focuses on sports scientific research, continues to develop and upgrade product technology platforms, and strengthens the brand's sports genes; combines Chinese culture and trend elements to uniquely The design concept conveys the brand attitude.

·Tiffany’s limited-time boutique opens in Shanghai during the Chinese Valentine’s Day season

On the occasion of the annual Chinese Valentine’s Day, the world-famous jewelry brand Tiffany & Co. Tiffany launched its Atlas X series limited-time boutique Shanghai Plaza 66, inspired by the new Atlas

The Tiffany Atlas X series limited-time boutique incorporates the avant-garde design concept of the Atlas X series to create a modern experience space. The collision of Tiffany blue and rose gold gives people a new visual impact; the eye-catching video display always presents the modern style of the Atlas X series, conveying a positive attitude of seizing every second. Tiffany’s unique thinking about time is also reflected in every detail of the limited-time boutique.

The uniquely creative and ingenious Atlas

The Atlas Showcasing bold and eye-catching aesthetics; the iconic Roman numerals are either carved with dazzling metal craftsmanship or embellished with brilliant diamonds, embodying the dazzling imprint of life in the refraction of light and shadow, blooming the charming charm of elegance and ease.

·Hunter, a century-old British brand, launches a joint series with Peppa Pig to help children in the new school year

Hunter, a century-old British brand, recently announced that it will cooperate with Peppa Pig again and release a limited edition Edition series to support the new school year with a new image. In 2019, EntertainmentOne, the copyright owner of Peppa Pig, collaborated with Hunter for the first time to launch a joint model, creating the "Hunter & Peppa Pig" series, which includes a variety of limited edition children's footwear and accessories, which has been well received.

After the great success of the first cross-border cooperation, Hunter and Peppa Pig continue to join forces to launch the 2021 joint series, conveying the love and joy of nature and adventure. This time, the Hunter x Peppa Pig co-branded series has released two products in China: Hunter Each product incorporates Peppa Pig's exclusive camouflage pattern, showing Peppa Pig's childlike innocence of playing in puddles and splashing with water. The printed pattern shows Peppa Pig in the rain. In the picture, Peppa Pig is wearing rain boots and a raincoat, holding a Hunter umbrella.

·STELLA McCARTNEY releases 2021 autumn series concept film 2.0

British high-end lifestyle brand Stella McCartney Asia Pacific releases 2021 autumn concept film 2.0, continuing Stella McCartney's A to Z manifesto " J for Joy” atmosphere of joy. Starting from the dual perspectives of humans understanding animals and animals reflecting on humans, we extend the perspective of animal protection and aim to convey the beautiful vision of "To Be Friended" between humans and animals.

Every year, more than 100 million animals are killed worldwide due to the fashion industry, and the artificial fur (Fur Free Fur) used by Stella McCartney has helped prevent 60,000 animals from losing their lives. Adhering to the brand's consistent brand concept of "further promoting zero killing in the form of fashion", since its establishment in 2001, the brand has never used animal leather, feathers, fur or other rare animal leather. It also calls on all countries to ban fur farming and emphasizes During COVID-19, this trade can harm human and animal life.

·Desu Fashion released the 2021 autumn and winter Dunhuang series and released the big show "He"

Recently, Disu Fashion 2021 Autumn and Winter Dunhuang series released the show "He", which was held at the Bund International Television Station in Shanghai. Organized by Jing Cultural Center. The brand traces its roots back to Dunhuang, the starting point of the integration of Eastern and Western civilizations. There, the dazzling light of ancient Indian civilization, Persian civilization, and Greek civilization were integrated to form an undisputed aesthetic treasure. We capture the magnificent colors of Dunhuang Mogao Grottoes and explore, interpret and integrate traditional Chinese culture with imaginative modern brushwork. The use of heavy crafts such as embroidery and beading, combined with the color matching and arrangement of images in Dunhuang murals such as wild geese carrying flowers, nine-color deer, Buddha's hand, three rabbits, and cross pestles, make T-shirts, sweaters and logos suitable for daily life scenes. Sexy styles are reborn, presenting consumers of all generations with a more unique, youthful and contemporary aesthetic experience, and leading the younger generation to appreciate the new charm of traditional Chinese culture.

Hehe aims to integrate diverse and inclusive cultures while absorbing all creations. Artist Mr. Yue Minjun's Dunhuang painting "Cave 322" painted with contemporary brushstrokes and the show scene simultaneously constructed aesthetic exchanges and creative interactions across time and space. At the climax and curtain call of the show, accompanied by the world-renowned "Dunhuang Ode to Mercy" symphony composed by composer and conductor Mr. Tan Dun after 6 years of work, fashion and art, depth and vitality, inheritance and future were achieved. Harmony and unity. This is also a meeting of body, mind and spirit, where love and "union" emerge on the show floor. "Love Creates" allows people to transcend the limitations of reality and get closer to the other side of happiness.

·SK-II cooperates with JD.com to launch the first online virtual city

As of the fourth quarter of fiscal year 2021, Procter & Gamble Group (P&G)’s beauty department sales have reached 23 consecutive sales The company maintained organic growth in the quarter, with SK-II becoming a key brand driving growth. Focusing on high-end skin care for more than 40 years, SK-II has always maintained a progressive attitude and flexible body, actively responding to changing consumer preferences and continuous improvement of brand expectations.

It is worth noting that this SK-II CITY is "hidden" on the second floor of JD.com and is part of Special Object Z. Consumers need to scroll down on the JD.com APP homepage at a designated time to find it. Such link settings can further stimulate consumers' exploration and make the entire shopping experience more "mysterious". "Special Products Z" is a new marketing IP developed by JD.com, aiming to cooperate with brands to create novel and interesting shopping experiences and become an interactive field between brands and consumers, especially Generation Z consumers.

In addition to online channels, SK-II also launched the brand's first "social retail" pop-up store in Haitang Bay Duty Free Shopping Center in Hainan, China, in May this year, integrating AR interaction and gamified shopping models. Combining social media with retail to provide consumers with a refreshing travel retail shopping experience.

·LV mobile game has become the most downloaded casual game APP in the Apple Store

To commemorate the 200th anniversary of the birth of founder Louis Vuitton, the world’s largest luxury brand Louis Vuitton recently created a special A mobile game called "LOUIS THE GAME" mainly tells the story of Vivienne's adventure: the game controller will go to 6 vibrant places around the world to collect 200 candles, each candle reveals Mr. Louis Vuitton And the wonderful stories of his family and clan. The game is only available on the Apple App Store and became the most downloaded casual game APP one day after its release.

The protagonist of this game is Louis Vuitton’s classic doll Vivienne, which sells for about 17,300 yuan in real life. It is divided into two modes: story mode and time trial, with exquisite graphics. Players need to travel through Paris, Tokyo, Beijing, London and New York through Vivienne in the game to collect candles. Each candle can get a postcard with a story related to Louis Vuitton written on it.

· DIGITAL ART FAIR, Asia’s first large-scale art and technology experience exhibition, is about to open.

Asia’s first large-scale art and technology experience exhibition, DIGITAL ART FAIR ASIA EDITION 2021, will be held from September 30 this year to Held in Hong Kong on October 10th. The 11-day experiential exhibition will present to the audience top digital artists from local and overseas, as well as internationally renowned contemporary art and NFT collections.

As the first local large-scale physical and online art exhibition focusing on new media art, NFT encryption art, and immersive art, the first DIGITAL ART FAIR ASIA EDITION 2021 will unprecedentedly use blockchain, Advanced technologies such as Virtual Reality and 3D Projection Mapping showcase the hottest new media art in the current international art market to global audiences.

Wu Chang, co-director of DIGITAL ART FAIR, said: “In recent years, there has been a lot of discussion about art technology, mainly around how the rise of art technology will change the art world, especially in art appreciation and art. Curating, art trading, etc. In this new normal, we hope that the emergence of DIGITAL ART FAIR ASIA EDITION 2021 can provide an information platform for the market, allowing creators, collectors, and even the public to come together to explore digital art and The future malleability of NFT art.

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