Several problems to be paid attention to in the integration of culture and tourism

The function, significance and necessity of the integration of culture and tourism are clearly expounded in many articles. Here, Forward-looking Industry Research Institute discusses several problems that need to be paid attention to and handled well in the integration of culture and tourism.

First of all, we need to recognize the essence of culture and tourism, grasp the points and aspects of integration, and avoid going into misunderstanding. Culture is a broad term. Up to now, there is no exact definition recognized by all parties, but one thing is certain: culture has the characteristics of tradition, nationality, regionality and uniqueness. Generally speaking, culture is a social phenomenon and the product of people's long-term creation.

Second, we need to stick to one direction. The integration of culture and tourism is not only a task, but also a long-term goal.

Third, the integration of culture and tourism needs a breakthrough. Forward-looking Industry Research Institute believes that today, the inheritance and development of culture has entered a new stage, tourism has developed rapidly relying on cultural charm, and the scale and types of cultural industries have been expanding and extending. It is more realistic, scientific and instructive to mention the integration of culture and tourism instead of the deep integration of cultural industry and tourism industry.

Fourth, the integration of culture and tourism needs a strong thrust. China has its own national conditions, and the integration of culture and tourism, especially the integration of cultural industry and tourism industry, needs market regulation on the one hand and government promotion on the other.