Traditional Culture Encyclopedia - Travel guide - What is the occupation of a tourist experiencer?
What is the occupation of a tourist experiencer?
Generate background:
In 20 10, the online travel industry in China increased by 58% year-on-year. Traditional travel agencies pay more and more attention to the power of online travel market, and will pay more attention to word-of-mouth marketing with the help of online travel platforms in the future.
With the rise of Weibo, video and other means of communication, one can also become a TV station or news agency and broadcast live to the whole world. "This is the internet technology foundation generated by the new position of' Travel Experiencer'."
Extended data
Experiential marketing needs a wider range of new media communication tools. Making good use of the advantages of traditional media, the current tourism marketing orientation will be inclined to digital marketing, making full use of mobile Internet technologies such as WeChat, mobile phone application, Weibo and travel video, and strengthening the provision of flexible, accurate and one-to-one travel services for experiential tourists.
If the scenic spot experiencer is the representative of helping tourists to realize "taste before buying", then the scenic spot will undergo more experiential "tests". The experiencer can tell you where the fun is, and there may be some dissatisfaction. If a scenic spot dares to encourage the experiencers to "find faults" and "make suggestions", it will undoubtedly help the scenic spot to improve its service, improve its quality and win a more reliable reputation.
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