Traditional Culture Encyclopedia - Travel guide - What kind of strategy should be adopted in the pricing of Wuzhen scenic spots and hotels?
What kind of strategy should be adopted in the pricing of Wuzhen scenic spots and hotels?
Differentiated marketing strategy.
The differentiated marketing strategy and unique ancient town tourism products adopted by Wuzhen meet the functional and psychological needs of consumers. Not only let consumers experience the cultural characteristics of the preserved ancient buildings, but also add a variety of elements to make Wuzhen different from other ancient towns. In particular, the integration with high-end technologies such as the Internet has met the needs of consumers to keep pace with the times and pursue fashion.
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