How to implement "Several Opinions on Promoting the Integrated Development of Transportation and Tourism"

Not long ago, the "Opinions on Promoting the Integrated Development of Transportation and Tourism" jointly issued by the Ministry of Transport and the National Tourism Administration put forward many practical and effective measures to promote the integrated development of tourism and transportation. Several Opinions put forward the idea of "integrating transportation and tourism functions into unified planning", requiring all localities to uniformly plan and design tourism signs, scenic facilities and transportation infrastructure when preparing tourism transportation infrastructure development plans; "Building a more convenient and efficient" fast-forward "transportation network for tourists", it is proposed to rely on the "fast-forward" transportation networks such as high-speed rail, intercity railway, civil aviation and high-grade highways, and strive to achieve 1 or more "fast-forward" transportation modes to reach 4A-level scenic spots, and more than two to reach 5A-level scenic spots; The measures of "innovating transportation and tourism products" are also very targeted, such as opening high-speed rail, luxury trains, hotel trains and other tourist trains, developing sightseeing trains and other equipment suitable for tourism characteristics, developing cruise tourism, forming a port system for cruise development with reasonable layout, and building a cruise tourism distribution hub.

Li Xiaobo, a professor at the School of History, Culture and Tourism of Sichuan Normal University, believes that the Opinions are highly pragmatic. First, it is driven by mechanism and promoted jointly by six departments, which is conducive to solving the situation of "small horse-drawn carts" in the tourism field; Second, economic security, the various investment and financing channels proposed are conducive to solving the problem of construction funds; The third is technological innovation. The integration of transportation and tourism should be an all-round innovative integration of service quality, product system and information system.

What practical development issues are the Opinions aimed at? According to Li Xiaobo's analysis, the first is the dislocation between the ancient historical road and modern traffic. The rich natural and human resources in the ancient historical road will "flash by" in the rapid modern traffic, which will easily cause the problem of tourists "believing it". Second, the cultural line is out of touch with the tourism brand. Strictly speaking, at present, there is no tourist route in China with its own unique intellectual property rights. The third is the lack of industrial elements in tourist routes. Apart from the basic accommodation provided by service stations or important nodes, there is no awareness of industrial development.

"At present, China's tourism transportation construction has formed a situation in which practice is forced to develop. For example, Grassland Tianlu 20 16 * * * received more than 2 million tourists and 550,000 vehicles in go on road trip. Overcrowding in the tourist season far exceeds the road traffic design ability, which brings a series of problems such as traffic congestion, ecological environment damage, insufficient facilities and poor tourism experience. " Yang Xing, chief engineer of the Planning and Research Institute of the Ministry of Transport, said that with the arrival of the era of mass tourism, traffic routes similar to grassland roads were not initially built according to the standards of scenic roads, but actually developed into linear tourist destinations. Therefore, the road construction of tourist attractions must start from the top structure, plan and deploy in advance to avoid the negative impact of tourism development.

How to promote the implementation of Several Opinions? Li Xiaobo suggested: First, establish a new concept of full happiness; The second is to open a new model of global culture and think about how to promote the integration of transportation and tourism, so that scattered point-like scenic spots can become a whole with cultural organic connection; The third is to develop a new industrial economy. At present, all localities rely on the "ticket economy" and lack the industrial concept of line planning. The integration of tourism and transportation should speed up the pace of exploration and practice.

Yang Xing believes that "Several Opinions" provides a very good framework and grand blueprint for the future development of tourism transportation. To achieve the expected goals of the Opinions, we need to pay attention to the following issues: First, all localities should set up departments or institutions to link tourism and transportation work. Second, financing channels and stability. Under the guidance of the government, give full play to the enthusiasm of enterprises, strive for national policies and financial support, and form a stable source of funds and financing channels for tourism transportation, especially for road construction in scenic spots. The third is to coordinate the technical standards of traffic construction and tourism demand. For example, how to improve the tourism function of expressway service area, how to organically combine ordinary highway service area and maintenance highway grade with tourist highway stations, how to determine the service facilities, contents and setting standards of tourist scenic roads, and how to connect highway traffic guidance signs with tourist scenic highway identification systems are all urgent problems to be solved and concerned.