Tourists in a scenic spot in Anhui use copper coins to experience the sense of crossing. What do you think of such marketing?

Anhui scenic spots can use copper coins to shop, so that consumers can experience the feeling of traveling through time and space. I think this is a better innovation in form, because in a more popular way, scenic spots mean that customers can enjoy beauty, whether it is about natural scenery or about humanities and culture. As long as consumers agree with it and this behavior does not violate morality or the legal bottom line, it is completely possible.

this wave of marketing is in place, that is, the way of shopping with copper coins. We don't go into details about how strong the purchasing power of copper coins is. After all, it is an experience project in a scenic spot. You don't want to compare it with history, because the styles of copper coins are different in different dynasties in history, and the purchasing power of money is not the same. Then you can't compare it, so we pay attention to the form of this activity, so that you can no longer use RMB to shop and let you use copper coins to shop for yourself. Most of this purchasing power should be converted from the Ming and Qing dynasties, because these two dynasties are relatively close to us and there are more detailed information for inquiry.

people are used to fast shopping now, and they use mobile phones to pay, and the number of times they use cash is very small. When you use the money in your mobile phone, you actually don't feel sorry for yourself. That's how you feel. If it's cash, you have 1 yuan in your hand, and you find that your money is getting less and less to buy things. In the end, you will feel very distressed if there is no more money left, but if there is 1 yuan in your mobile phone, you will spend it yourself.

if you go to a scenic spot, people can get the feeling of the same historical time and space, no matter whether it is deliberately created or whether it has such a model itself, until it doesn't matter, as long as consumers feel happy, this novel shopping model can attract many consumers, which is a good marketing for the scenic spot, and it is also a new shopping experience for consumers, which is a relatively good tourism project. Moreover, this is not too expensive. It doesn't need to spend hundreds of millions or billions to build a large tourist attraction. It just needs such a small project activity center, and even the merchants don't need to change, just the way of trading.