What is the content of the business plan?

1. Plan Summary \ x0d \ x0d \ The plan summary is listed in front of the business plan and is the essence of the condensed business plan. The plan summary covers the main points of the plan, so that it can be seen at a glance, allowing readers to review the plan and make judgments in the shortest time. \ x0d \ x0d \ The summary of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; \x0d\\x0d\ When introducing an enterprise, you should first explain the idea of starting a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, we should objectively comment on the past situation of the enterprise, and avoid the heavy and light. A pertinent analysis can often win trust, and it is easy for people to have a sense of identity with the business of the enterprise. It is also necessary to introduce the background, experience, experience and specialty of venture entrepreneurs. The quality of entrepreneurs often plays a key role in the achievements of enterprises. Here, entrepreneurs should try to highlight their own advantages and show a strong enterprising spirit, so as to leave a good impression on investors. \ x0d \ x0d \ In the scheme summary, the enterprise must also answer the following questions: (1) Industry in which the enterprise is located. (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and how do the competitors affect the development of the enterprise? \ x0d \ x0d \ abstract should be as concise and vivid as possible. In particular, it is necessary to explain in detail the differences of their own enterprises and the market factors of their success. If the entrepreneur knows what he has done, just two pages of summary will be enough. If the entrepreneur doesn't know what he is doing, the abstract may take more than 20 pages. So some investors "pick ears of wheat" according to the length of the abstract \ x0d \ x0d \ 2. Product introduction (service \ x0d \ x0d \ When evaluating investment projects, investors are most concerned about whether the products, technologies or services of venture enterprises can solve real-life problems and to what extent. Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products. \ x0d \ x0d \ In the product (service) introduction section, entrepreneurs should describe the product (service) in detail, which should be accurate and easy to understand, so that non-professional investors can understand it. In general, product introduction should be accompanied by product prototype, photos or other introductions. \ x0d \ x0d \ general. \ x0d \ x0d \ (2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products? \x0d\\x0d\ (3) What protection measures does the enterprise take for its products, what patents and licenses does the enterprise have, or what agreements have it reached with the manufacturers applying for patents? \x0d\\x0d\ (4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities? \x0d\\x0d\ (5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc. \ x0d \ x0d \ products (services) are relatively specific, so they are relatively easy to write. Although we should praise their products, we should note that every promise of the enterprise is ". Entrepreneurs and investors establish a long-term partnership. Empty promises can only be complacent for a while. If an enterprise fails to honor its promise and repay its debts, its reputation will inevitably be greatly damaged, which is disdained by real entrepreneurs. \x0d\\x0d\ 3。 Personnel and organizational structure \ x0d \ \ x0d \ With products, the second step for entrepreneurs is to form a management team with fighting capacity. The quality of enterprise management directly determines the size of business risk. High-quality managers and good organizational structure are important guarantees for managing enterprises well. Therefore, venture capitalists will pay special attention to the evaluation of management team. \ x0d \ x0d \ enterprise managers should be complementary. Moreover, there must be team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, we should make a brief introduction to the company structure, including the organization chart of the company. Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors. \x0d\\x0d\ 4。 Market forecast \ x0d \ x0d \ When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. If the forecast results are not optimistic or the reliability of the forecast is in doubt, investors will have to take more risks, which is unacceptable to most venture capitalists. \ Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the market competition? Analyze the competition pattern faced by enterprises: Who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? And so on. In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc. \ x0d \ x0d \ The market forecast of risk enterprises should be based on rigorous and scientific market research. The market faced by venture enterprises is inherently more changeable and unpredictable. Therefore, venture enterprises should strive to expand the scope of information collection, attach importance to environmental prediction, and adopt scientific prediction means and methods. Venture entrepreneurs should remember that market forecasts are not fiction. Misunderstanding of the market is one of the most important reasons for the failure of an enterprise. \x0d\\x0d\ 5。 Marketing strategy \ x0d \ x0d \ Marketing is the most challenging link in enterprise operation, and the main factors affecting marketing strategy are: \x0d\\x0d\ (1) the characteristics of consumers; \x0d\\x0d\ (2) Features of the product; \ x0d \ x0d \ (3) the situation of the enterprise itself; \x0d\\x0d\ (4) Market environment factors. The factors that ultimately affect marketing strategy are marketing cost and marketing benefit. \x0d\\x0d\ In the business plan, the marketing strategy should include the following contents: \x0d\\x0d\ (1) Selection of market institutions and marketing channels; \ x0d \ x0d \ (2) Marketing team and management; \x0d\\x0d\ (3) Promotion plan and advertising strategy; \x0d\\x0d\ (4) Price determination. \x0d\\x0d\ For start-ups, it is difficult to enter the stable sales channels of other enterprises because of the low popularity of products and enterprises. Therefore, enterprises have to temporarily adopt high-cost and low-efficiency marketing strategies, such as door-to-door sales, commodity advertising, giving profits to wholesalers and retailers, or giving them to anyone willing to distribute. On the one hand, we can use the original sales channels, on the other hand, we can develop new sales channels to adapt to the development of enterprises. \ x0d \ x0d \ 6。 Manufacturing plan \ x0d \ x0d \ The manufacturing plan in the business plan shall include the following contents: product manufacturing and technical equipment status; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan. \ x0d \ x0d \ In the process of seeking funds, in order to increase the evaluation value of enterprises before investment, venture entrepreneurs should try their best to make the manufacturing plan more detailed and reliable. Generally speaking, the manufacturing plan should answer the following questions: What are the factories and equipment needed for the enterprise's manufacturing? How to ensure the stability and reliability of new products when they enter mass production; Who is the supplier for the introduction and installation of equipment; What is the design and product assembly of the production line? Lead time and resource requirements of suppliers; Formulation of production cycle standards and production operation plans; Material demand plan and its guarantee measures; What is the method of quality control? Other related issues. \ x0d \ x0d \ 7。 Financial planning \ x0d \ x0d \ Financial planning needs to spend more energy on specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise. \ x0d \ x0d \ Financial planning generally includes the following contents: \ x0d \ (1) Conditional assumptions of the business plan; \x0d\\x0d\ (2) Estimated balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds. \ x0d \ x0d \ Business plan outlines what venture entrepreneurs need to do in the process of fund-raising, while financial planning is the support and explanation of business plan. Therefore, a good financial plan is very important for evaluating the amount of funds needed by venture enterprises and improving the possibility of obtaining funds. If the financial plan is not fully prepared, it will leave investors with the impression that enterprise managers are inexperienced and reduce the evaluation of risky enterprises. This first depends on the long-term planning of venture enterprises? Whether to create a new product for a new market or to enter an existing market with more financial information. \ x0d \ x0d \ A startup enterprise that focuses on a new technology or innovative product cannot refer to the data, price and marketing methods of the existing market. Therefore, it must predict the growth rate and possible net profit of the market it enters. And sell its vision, management team and financial model to investors. A venture enterprise preparing to enter the existing market can easily explain the scale of the whole market and the ways to improve it. The venture enterprise can plan the sales scale of the enterprise in the first year on the basis of obtaining the target market information. \ x0d \ x0d \ The financial planning of an enterprise should be consistent with the assumptions in the business plan. In fact, financial planning is closely related to enterprise's production plan, human resource plan and marketing plan. To complete the financial planning, the following questions must be clarified: \ x0d \ x0d \ (1) What is the output of products in each period? \x0d\\x0d\ (2) When will product line expansion begin? \x0d\\x0d\ (3) What is the production cost of each product? \x0d\\x0d\ (4) What is the price of each product? \x0d\\x0d\ (5) What distribution channels are adopted, and what are the expected costs and profits? (6) What kind of people do you need to hire? (7) When to start employment and what is the salary budget?