Summary of tea culture activities in Taiyuan

Tea ceremony is not only the art of drinking tea, but also the art of life. What is this? The following is what I carefully arranged for you. Let's have a look.

Carefully prepared around special events.

1. Actively cooperate with the related work of the county activity office.

2. Preparation for the opening of Banpo West Street Store in Taiyuan.

Incorporate the theme of 1 activity, namely "Anxi Tieguanyin Xiangyun Man Sanjin Taiyuan Series Tea Culture Activities" into the planning copy and advertisements.

2 slogan layout

① Carry forward China tea culture and promote economic and cultural exchanges and cooperation between Fujian and Shanxi!

② The fragrance of Anxi Tieguanyin is full of three golds.

③ Warmly congratulate the success of Taiyuan series tea culture activities of "Anxi Tieguanyin Xiangyun Man Sanjin"!

(4) Warmly welcome the leaders and guests of Taiyuan series tea culture activities "Anxi Tieguanyin is full of fragrance in Sanjin"!

⑤ Carry forward China tea culture, develop China tea industry and revitalize China tea economy!

3. Preparation of tea culture publicity activities of "Confucian style and tea rhyme"

1 the production of "Xie Shi tea" propaganda film and its playing and promotion in the square.

2. Add interactive questions and answers about tea culture knowledge in the tea culture manual of Confucian style and tea rhyme.

4. Activity content

1 Shanxi Tea Society introduces the development demand and direction of Shanxi tea consumption market.

Show Anxi Tieguanyin production technology and tea feature films.

Give tea culture books and videos to guests and citizens in Taiyuan.

(1) Song Lizhen, vice president of Anxi Tieguanyin Research Institute, signed the book "Talking about Anxi Tieguanyin";

(2) * * * Vice Minister Xie of the Propaganda Department of Anxi County Committee signed the book "Anxi Tieguanyin-Legend of a Big Plant";

(3) Teacher Tang Yuyan, a senior tea artist, signed the book "Good tea is like beauty-the cultivation of tea people".

(4) Play the promo of "Xie Shicha".

⑤ Distribute 2,000 copies of the tea culture handbook of Confucian Style and Tea Rhyme to Taiyuan citizens.

4 tea performance.

① Tieguanyin Tea Show

② Tai Chi tea performance

(3) te amo "Please have tea"

④ Anxi Folk Tea Performance

5 "Xie Shicha" cultural propaganda

(1) Play the feature film "Xie Shicha"

(2) "Xie Shicha" tea performance, and presented "Xie Shicha" to Confucius, the sage.

(3) Give "Xie Shicha" a tea gift to local "teachers": teachers in kindergartens, primary schools, middle schools and universities, parents, colleagues, leaders and friends of new teachers.

Publicity impact and activity cost

1. has become an important part of the series of tea culture activities of "Anxi Tieguanyin is full of fragrance in Sanjin" in Taiyuan, and has played an important role in promoting the spread of Anxi Tieguanyin culture in Taiyuan.

2. The concept of "Confucianism melts tea ceremony, tea enters Confucianism" and the core values of "spreading Confucianism, praising elegance and promoting tea" are highly interested and concerned by the main leaders of Shanxi Tea Society. On the evening of June 12, President Wu and other leaders invited Chairman Zhang Shunru to hold a special discussion on the organic combination of Shanxi merchants' tea culture, Confucian culture and Anxi Tieguanyin culture.

3. Through the activities, it has played a strong role in promoting the Confucian tea industry Taiyuan Banpo West Street Store and enhanced the confidence of the other six branches in Shanxi.

4. Through the publicity influence of the event, many tea merchants and tea friends who know about the event have the intention to join the cooperation.

5. Through the activities, the famous tea of Confucian tea industry "Xie Shicha" has had a far-reaching impact on Taiyuan citizens.

Taiyuan tea ceremony training class

1, Introduction to Tea Art, Concept of Tea Art, Classification of Tea, Etiquette of Tea Art, Manners of Tea People.

2. A brief history of tea: the origin of tea, the development process of tea, the connection between Confucianism, Buddhism and Taoism and tea, and tea sets.

3. The origin of tea tree, tea and marriage, four tea areas and the content of tea.

4. Two concepts, production technology, classification, brewing and tea art performance of green tea in Fresh Green Tea.

5. The concepts of white tea, yellow tea and scented tea; Production technology; Classification; Brewing; Scented tea show 1 set

6. "Beauty of Body and Taste Change" Understand the production process of oolong tea, know the oolong tea in southern Fujian, northern Fujian, Guangdong and Taiwan Province, master its brewing, and perform oolong tea 1 set.

7, "Plants that Change the World" to understand the production process of black tea, the evolution of black tea, the differences between Chinese and foreign tea products, the classification of China black tea, the classification of foreign black tea, the production of milk tea, 1 set of black tea art performances.

8. "Dance on the Tip of the Tongue" Understand the production process of Pu 'er tea, know the essential difference between raw and cooked Pu 'er tea, the brewing and storage of Pu 'er tea, review five sets of tea performances, sum up your learning achievements, only have one class a week, stop your busy pace and experience the slow life of tea.