[Research on the Deep Utilization of Cultural Tourism Resources in Shaolin Temple] Shaolin Temple recruits people

Abstract: Shaolin culture in Henan Province is extensive and profound, and the cultural tourism resources available for development are rich and diverse. How to deeply explore the connotation of tourism resources on the existing basis is the key to realize the sustainable development of Shaolin cultural tourism. This paper systematically analyzes the development potential of Shaolin cultural tourism resources, discusses the ways of deep utilization of Shaolin cultural tourism resources from two aspects: internal potential release and external space cooperation, and puts forward relevant suggestions on the development of Shaolin cultural tourism products.

Keywords: Henan; Shaolin Temple; Tourism resources; use

I. Introduction

Shaolin Temple is located at the foot of Shaoshi Mountain in Songshan Mountain, about 0/5 km northwest of Dengfeng City, Henan Province. So the environment here is quiet and surrounded by forests. Hence the name "Shaolin Temple", which is famous for its Zen martial arts. At present, Songshan Shaolin Temple Scenic Area is a national 5A-level tourist attraction, and UNESCO has listed eight historical buildings, including Shaolin Temple, located in the center of heaven and earth as world cultural heritage. Shaolin Temple has brewed rich Shaolin culture in the long-term development, and the Shaolin cultural tourism resources formed on this basis occupy a decisive position in Henan cultural tourism resources, and the Shaolin cultural tourism brand has also been formed. This paper aims to systematically analyze the development potential of Shaolin cultural tourism resources, find ways to release the connotation of Shaolin culture from the perspective of deep utilization, and realize the sustainable development of Shaolin cultural tourism.

2. Analysis on the Utilization Potential of Shaolin Temple Cultural Tourism Resources

In the long-term development process, the cultural content of Shaolin Temple has been expanding, as shown in the following table:

In addition, there are not only other religious and cultural tourism resources around Shaolin Temple, such as Zhongyue Temple and Songyang Academy, but also rich natural tourism resources, such as "Zhongyue" Songshan Mountain, one of the five mountains, and National Forest Park. The resource advantages of Shaolin Temple provide the foundation for its development towards the growth pole.

Dengfeng City, where Shaolin Temple is located, borders Zhengzhou, the provincial capital, in the east and Luoyang, an industrially developed area, in the west. It's only over an hour's journey from Zhengzhou International Airport. There are at least three expressway, Zhengzhou, Luoyang and Xuchang, which go directly to Shaolin. The leading bodies of Dengfeng Municipal Party Committee and Municipal Government attach great importance to the development of Dengfeng tourism, especially Shaolin tourism, and put tourism into the important agenda of the government, taking "establishing the city through tourism" as the driving strategy. Finance, land, transportation, culture and other departments have formulated specific measures to support and develop Dengfeng tourism, many of which have given certain preferential inclinations to Shaolin Temple. Government-led, departmental participation and national linkage are exactly the big tourism development pattern that Shaolin tourism faces.

In 20 10, the total number of tourists received by Songshan Shaolin Temple was 2.7 million, up 25% year-on-year, and the total income was1800,000 yuan, up 40% year-on-year. Nowadays, tourists visiting Shaolin Temple have gone beyond religious purposes such as pilgrimage and pilgrimage, and more are mainly sightseeing, sightseeing and investigation. The market space of Shaolin Temple tourism is relatively large, which is attractive to domestic, foreign and foreign tourists. The types of tourists include all ages and knowledge levels.

In a word, the resources of Shaolin Temple and its position in the development of Henan tourism provide unique conditions for it to develop into a growth pole of Henan cultural tourism, but whether it can really develop into a growth pole in the end and drive the utilization of other related resources still needs to find scientific methods and make deep use of resources.

3. Analysis on the Deep Utilization of Cultural Tourism Resources in Shaolin Temple

The tourism products launched around Shaolin Temple have a certain foundation and scale. To deeply explore its cultural tourism connotation and realize the deep utilization of resources, it is mainly to promote its products at the existing level and scope.

(A) the release of internal potential

1. Utilization of grass-roots units

The long-term tourism projects launched by Shaolin Temple are mainly sightseeing products. In the process of deep utilization of resources, tourism products should also be the main tourism products. The traditional tourism products of Shaolin Temple are mostly tourists enjoying static architecture, sculpture and painting in the whole Shaolin scenic area and listening to the tour guides explaining religious culture. On this basis, a variety of ways can be used to show a specific culture, so that the forms of sightseeing products are diversified. In this respect, Shaolin Wushu performance is a successful example of showing Shaolin Wushu culture. Besides, there are many product forms to choose from.

Relying on the resources such as Zen stories and legends in the religious culture of Shaolin Temple, the story content and scenes are reproduced, and related story deductive performances are launched. Taking Li Xueguan as an example, the story of Hui Ke, the second ancestor, seeking the Dharma with a broken arm has been circulating for a long time, and it is also very attractive to tourists. Mainly through the tour guide explanation and text introduction to show people. On this basis, designing performance projects with the same plot and scene will leave a deeper impression on people.

The understanding of Shaolin Zen is mostly told by tour guides. In addition, in order to better show the philosophy of Zen culture, we can also choose to design a "monk's interpretation of Zen" ceremony for the monks in the temple to introduce Zen culture to tourists and let them know more about the true meaning of Zen.

Relying on the numerous sculpture tourism resources of Shaolin Temple, scattered sculpture works can be gathered together to set up Shaolin Sculpture Art Museum, which can be displayed to tourists in turn by time or category, so that tourists can appreciate its historical position and artistic value.

2. Improve the utilization rate of layers

How to increase the entertainment and participation of traditional sightseeing products is a problem that Shaolin Temple must face to improve the utilization rate of cultural tourism resources. Some tourism products of Shaolin Temple have possessed certain entertainment functions and participation in the basic utilization stage of resources, but there are still some resources that need to be increased in the process of utilization.

The Shaolin Kungfu performance presented by Shaolin Martial Arts School is very popular with tourists, but it is a pity to make tourists "look at it from a distance and not laugh". If we can increase the interaction between monks and tourists on the basis of the original program, or launch a tourism activity of "I learn martial arts from monks", the attraction of Shaolin Wushu may be further enhanced.

3. Development layer utilization

There are few attempts to launch holiday tourism products around Shaolin Temple. It can be used as an extension of Shaolin Temple's sightseeing and tourism products, and it can also be used as a special product series, which mainly depends on the unique conditions of Shaolin Temple: First, Shaolin Temple is less than an hour's drive from the provincial capital, facing Luoyang across the mountain and close to the urban area; Secondly, it is located in the dense forest of Songshan Mountain, with beautiful scenery and Buddhist sound, far away from the "secular". Urban people who are under social pressure pursue physical relaxation and spiritual liberation. If the Buddhist holiday tourism project can be launched on the basis of Shaolin Temple's nature and culture through proper site selection and planning, on the one hand, you can get physical supplement from the nourishment of famous mountains and Shaolin Wushu practice, on the other hand, you can get peace of mind under the guidance of religious atmosphere and Zen wisdom, which will certainly meet the requirements of many urbanites.

Shaolin Temple occupies a prominent position in history and has valuable research value in history, religion, medicine and martial arts.

(2) Cooperation in outer space

Traditional Shaolin Temple tourism products are mostly developed independently around Shaolin Temple. When it comes to Shaolin Temple, people only think of Shaolin Temple, and few people think of Songshan Mountain or the whole of Henan. How to expand the attraction of Shaolin Temple and promote the utilization of related resources is the problem to be solved in foreign space cooperation. Specifically, we can focus on the following aspects: 1) Joint utilization with other religious and cultural tourism resources. In addition to the Buddhist tourism resources of Shaolin Temple, there are Zhongyue Temple, a Taoist holy place, and Songyang Academy, a Confucian holy place. If we can combine these resources and launch a tour of Songshan religious holy land, we can not only enrich the content of the products, but also extend the stay time of tourists. Besides Shaolin Temple in Songshan, there are other famous Buddhist temples in Henan, such as Baima Temple in Luoyang and Jokhang Temple in Kaifeng. Taking advantage of Shaolin Temple's status as the ancestral home of Zen Buddhism, and combining with the White Horse Temple in Teachers College and Dasuoguo Temple in Imperial Hall, we can launch a Buddhist tour in the Central Plains that reflects the history of Henan's religious development, which will be very attractive to scholars or related enthusiasts who study the religious history of China. 2) Joint utilization with other tourism resources in the region. The tourism driving role of Shaolin Temple is not only limited to the utilization of similar tourism resources, but also includes the utilization of other tourism resources in the region. Take Songshan area as an example. In addition to the religious and cultural tourism landscape of Shaolin Temple, there are also famous mountain tourism resources such as "Zhongyue" and national forest park. If we combine temple sightseeing with Zhongyue sightseeing by virtue of Songshan's position as a famous mountain, we can explore ancient temples, taste Buddhism and appreciate the beautiful scenery of Songshan in Zhongyue, which can not only meet the various tourism needs of tourists, but also promote the utilization of tourism resources in the whole Songshan area. 3) Cooperation with tourism resources outside the region. Regional cooperation is one of the important trends of tourism development today. Under this development background, the tourism development strategy of "Wuyue Alliance" has been put forward and received extensive attention. Shaolin Temple, as the key tourism resource of Songshan Mountain in Zhongyue, can take this opportunity to integrate with excellent cultural tourism resources in other regions, and further enhance its competitiveness in the process of sharing customers and building famous brands.

Based on the above analysis, the product strategies and specific measures for the deep utilization of religious and cultural tourism resources in Shaolin Temple are shown in the following table:

Four. conclusion

Shaolin culture is extensive and profound, and the cultural tourism resources available for development are rich and diverse. How to deeply explore the connotation of tourism resources on the existing basis is the key to realize the sustainable development of Shaolin cultural tourism. The utilization of Shaolin cultural tourism resources should first pay attention to the release of internal potential, and form the vertical deep utilization of Shaolin cultural tourism resources in the basic layer, promotion layer and development layer; In addition, we should pay attention to external space cooperation, and realize the horizontal and deep utilization of Shaolin cultural tourism resources through joint utilization with other cultural tourism resources, other tourism resources in the region and tourism resources outside the region. The deep utilization of Shaolin cultural tourism resources is a systematic project, which needs the support of corresponding policies and supporting facilities. Only when tourism, religion, government and other departments cooperate and promote each other can sustainable development be realized.

About the author: LULU, born in February, 198 1, female, Han nationality, Shangqiu, Henan, lecturer, master, research direction: tourism economy and tourism management.