Conditions for the generation of travel motivation

Travel motivation refers to the reasons that motivate tourists to travel.

The reasons why tourists want to travel are complex and include both subjective and objective factors.

(1) Subjective factors

The subjective reason that affects the generation of tourism motivation is people’s desire to travel. Without desire, even if the objective conditions are sufficient, the motivation to travel cannot be generated. The subjective factors that influence people's desire to travel mainly include the following aspects:

1. Sense of security

Some people feel that going to other places is "unfamiliar with life" and that everything is inconvenient. They are worried about traffic accidents, natural disasters, etc., and that their personal and property will not be protected, so they are unwilling to go. travel. For example, a tsunami occurred in Southeast Asia, which stopped many tourists from going forward. If we can dispel people's various concerns and make them feel safe, many people will still be willing to travel.

2. Personality factors

People who are too introverted and timid, pursue comfort or are too cautious and conservative are not likely to have the desire to travel. People who have a cheerful personality and like new things are more likely to travel.

3． Physical reasons

Old and frail people are often reluctant to travel, while young and healthy people are more likely to be motivated to travel.

(2) Objective conditions

1. People have their own time

From the perspective of international tourism, workers in many developed countries have shortened their average working hours per week and increased their holidays. For example, many workers in Europe, America and Western Europe worked an average of 70 per week in 1960. hours, and now the weekly working hours have been reduced to 40 or even 35 hours; people's annual continuous vacation has increased from one month to one and a half to two months; many countries have also implemented paid vacation systems; some companies in the United States, Japan and other countries , The company also implements incentive travel, providing free travel to employees with excellent work performance; some retired workers and employees also have a lot of time at their disposal. From the perspective of domestic tourism, some faculty, staff and students of schools can travel during the winter and summer vacations every year; my country has also fully implemented a 40-hour work week; some factories use holidays to organize collective trips for employees. All the above situations have created time conditions for people to travel.

2. Have enough money at your disposal

Developed countries implement high-salary systems, and many people have relatively high incomes. In addition to paying for daily necessities, they also have part of their savings for travel. After the Second World War, employment opportunities for women in many industrial countries increased, and employed women accounted for more than half of the number of women capable of working. There are more and more dual-income families, which increases family income and has funds at their disposal. There are also some countries that have implemented a pension system, and many retired employees and workers have accumulated considerable savings, which provides the necessary conditions for them to travel around the world in their later years. According to analysis by the relevant tourism departments, newly married Americans are the main force in tourism, accounting for 61% of the number of tourists, while singles only account for 21%. Our country implements a socialist market economy, rural township enterprises have developed greatly, farmers' income has increased, and some wealthy farmers also have funds for tourism; some workers, employees, intellectuals, etc. with higher wages also have some income after retirement. Travel expenses are available for travel; some students' families have relatively well-off financial conditions, and it is easy for them to obtain funds for travel from their families; some young people have worked for many years and have no burden, and they also have the financial ability to travel.

3． There are transportation and modern tourist facilities available for tourists

For many people, flying has become as convenient and customary as taking a car, and flying can also save time. Countries have built a large number of modern guesthouses and hotels for tourists to use. Due to the application of advanced computer technology, the planning of traveling, booking air tickets, booking rooms, etc. around the world has been greatly enhanced, making travel more convenient for tourists. As governments of various countries realize the importance of developing tourism to their own economic development, they have formulated various corresponding policies, such as providing entry and exit visas for tourists, tax-free shopping and other conveniences. The peace and stability of many countries have also ensured that people can be safe. Provides the necessary conditions for traveling around the world. Our country's tourism industry has developed greatly in recent years. Hotels and inns, large and small, that can accommodate domestic and foreign tourists have sprung up all over the country like mushrooms after a rain. Many provinces and cities have also established tourist car companies and opened many tourist shuttle buses. Various tourist spots and historic sites have also been renovated and beautified in various places, making it more convenient and comfortable for tourists to travel domestically, within the province, and in the suburbs, and to make the activities more colorful.

(3) There is a social atmosphere that encourages tourism

In economically developed countries, due to the modernization of transportation and telecommunications, people are more exposed to things around the world. Through newspapers, magazines, radio, television and other media, people have learned about the scenic spots, historical sites, customs and customs of many countries, and have developed an urgent desire to see them with their own eyes. People have gradually formed a concept that not traveling and staying at home during holidays is a loss. Travel is an important part of life. Americans regard not traveling if they have money as a "loss" and believe that traveling is an important means of gaining life experience and fun. According to a survey by Japanese tourism experts, tourism ranks first among the various activities that modern Japanese people participate in in their spare time and holidays.

In addition, due to the severe inflation in developed countries, many people believe that "it is better to travel than save money." Our people have also shifted from busy work and housework to paying attention to the enrichment of spiritual life. In the past, most people were unable to fulfill their wishes due to lack of financial capacity, time and other conditions. Now, our country has political stability, economic life has been greatly improved, people's living standards have generally improved, and people actively participate in various tourism activities during holidays.

Especially young people, students, and wealthy farmers have an increasingly strong desire to visit the great rivers and mountains of the motherland, appreciate the magnificent Great Wall, and climb Mount Tai, Huangshan, and Lushan...