Types of cultural tourism

Tourism development mainly depends on the birthplace or residence of celebrities, so that people can understand the life experiences of historical celebrities and understand the characteristics and changes of their times. At present, there are some problems in this kind of projects, such as insufficient attraction of resources, backward construction methods and prominent contradiction between protection and development. It is necessary to transform the former residence through the idea of "jumping out of the former residence to be the former residence and integrating into the culture to be the culture", that is, taking the former residence of celebrities as the core, based on the deep excavation of the hidden culture behind the former residence of celebrities, and connecting the former residence of celebrities with the surrounding environment and other tourism forms through rich landscape attractions, diversified product design and experiential display design, so as to realize the comprehensive tourism development centered on the former residence.

Religious category

China is rich in religious resources. Since ancient times, there have been tourism activities with the theme of sacrifice, sacrifice, practice and study. Nowadays, with the continuous improvement of people's pursuit of culture, spirit and health, non-religious believers account for the majority of tourists participating in religious tourism activities, and religious tourism is becoming more and more popular. The development and operation of tourism projects are becoming more and more large-scale and comprehensive, and they are infiltrated and integrated with folk customs, entertainment and other activities, and have developed from simply satisfying the functions of sacrifice and viewing to comprehensive tourism supporting functions such as eating, living, traveling, shopping, entertainment and health care, forming a relatively independent comprehensive tourist area.

Ancient towns, streets and villages

Laojie Town, China, with its core attraction of history, culture, local conditions and customs, has been keeping its popularity in the tourism market for more than ten years, but the real winners are rare. Most ancient towns face serious homogenization of tourism products and lack of attraction; Excessive commercialization, poor protection of ancient blocks; There are fewer aborigines in the ancient block, lacking the flavor of life; The dilemma of insufficient cultural excavation and innovation. We can take the protection of ancient towns/villages/blocks as the premise, improve the living environment of aborigines as the basis, take tourism and leisure as the engine, and take the search for people's lives as the main line to integrate leisure tourism, cultural experience and leisure business into ancient dwellings. Through the introduction of history and culture, the design of diversified formats and the interpretation of slow lifestyle, the revival of old streets can be promoted and the development idea of sustainable protection and development can be realized.

Prehistoric site

As a kind of cultural tourism resources, great sites have won considerable market space with their unique historical, artistic and aesthetic values. However, due to the resource characteristics of many large sites, it is quite difficult to transform resources into products and experience the tourism of large sites. On the premise of protecting great sites, we can rationally develop great sites through scenario planning and experience design, that is, from the perspective of tourists, we can study the possible experience modes of tourists, innovate characteristic tourism experiences, design scenarios and tell stories according to the theme and cultural context of the project, and form the culture, main line and soul of scenic spots or tourist areas; Let tourists touch the scene with emotion, go to see the scene, and then integrate the scene; So that tourists can fully integrate into the situation and culture of the tourist area design and make the tourist experience more vivid.

Ancient facilities

Ancient facilities include ancient canals, ancient Great Wall, towers and military defense facilities. The key to its development lies in how to turn the unique cultural theme into tourist attraction and put it into operation. Relying on the context of "ancient and modern national defense", combined with the demand of tourism market, modern means are grafted to deduce and develop products such as ancient and modern national defense military culture and military entertainment, and further enhance the expressive force of cultural tourism.

Cultural theme park

Cultural theme park is an innovative tourism product combining traditional culture with modern entertainment. How to transform China's ancient culture into a new recreation mode which is popular with modern people and attractive in the market, so as to construct tourism, leisure, entertainment and amusement products, is a subject that China's tourism industry has been exploring.

Cultural New District and New City

The successful construction of a new cultural district and a new city requires four core elements: first, the core of tourism experience, which can be undertaken by cultural sightseeing spots and large-scale live performances, is the core of attracting popularity and gathering people, and is also the main income structure of the gathering area; Second, the core of tourism service is the tourism service income area, which mainly focuses on sightseeing and experience. It usually forms a gathering of functions such as eating, living, traveling, shopping and entertainment in the new district, the entrance area of the new town and nearby villages and towns, and is the basic structure for extending the tourism industry and amplifying tourism income. Third, the core of leisure vacation is the upgrading of tourism experience. In addition to the mass sightseeing experience, it is characterized by the unique local cultural connotation and ecological background, forming characteristic meetings, businesses, vacations and production, and at the same time forming the development of tourism real estate; Fourth, as the core of industrial support, as a new city and a new district, demand gathering will inevitably bring about production gathering, and it is necessary to form a cultural and tourism-oriented production industry gathering to promote the development of local industries and the project of enriching the people.

Tourist towns

Tourism town is one of the most popular product types at present, which integrates multiple tourism functions such as cultural experience, entertainment, nightlife, tourism service and holiday lifestyle. The development of tourist towns is closely related to a certain culture, and tourist towns without culture lack vitality. And put forward seven steps to build a tourist town under the guidance of culture: cultural excavation, theme positioning; Texture architecture, skeleton architecture; Style selection, shaping appearance; Layout design, input blood; Functional planning, injecting vitality; Industrial integration and benign interaction; Integration of urban facilities, scenery and towns.

Cultural industrial park

Cultural industrial park is a new form of cultural tourism construction under the condition of market economy, an important part of "cultural tourism productivity" and an urban experiential leisure consumption area with culture as the theme. The successful construction of cultural tourism industrial park needs to be based on seven elements: the choice and orientation of cultural main line; Integrate resources and shape the industrial driving force of the park; The construction of the tourism industry factor system is completed; Innovating the experience mode of cultural tourism; Creative cultural tourism products; Strengthen the integration of marketing strategies; Only by building a brand-new management and financing mechanism can the cultural tourism industrial park stand out in the construction of many parks.

Garden of Remembrance

The memorial garden is different from the scenic tourist area in the general sense, and its uniqueness lies in the attraction of commemorative spiritual connotation, followed by entertainment and aesthetic attraction. Therefore, how to show the spiritual connotation of the memorial park and make tourists feel is the key to the success or failure of the planning and design of the tourism products of the memorial park.