What is tourism market research?

Tourism market research is to use scientific methods and means to purposefully investigate and study the quantity, structural characteristics and changing trend of tourism market demand. This definition fully shows that the tourism market survey must adopt scientific methods and means, including the scientific and practical effectiveness of data collection methods, data collation methods and analysis methods, so as to ensure the objectivity and reliability of the survey results. At the same time, we should fully realize the purpose of tourism market research. Any research is not an end in itself, but is designed around a research purpose.

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