Guoyi Zhonglian Technology Group: Creation and operation of immersive cultural tourism projects

"In the era of experience economy, entertainment, interaction and experiential tourism products have become the development direction, and the ultimate in in-depth experience must be immersion at the cultural and spiritual level." Liu, Chairman of Guoyi Zhonglian Technology Group Bing said so.

Guoyi Zhonglian Technology Group has created many immersive cultural tourism projects. The immersive and multi-dimensional experience cultural tourism district "Datang Everlasting City" with the culture of the prosperous Tang Dynasty as the background should be rare in recent years. , a typical case of immersive cultural tourism project. By building a tourist resort complex integrating tourism, sightseeing, accommodation, vacation and experience, it has created a new market for characteristic cultural tourism, which is significantly different from other domestic cultural tourism projects and is the first of its kind. A characteristic neighborhood in China with the theme of immersive cultural experience.

Guoyi Zhonglian Technology Group has comprehensively used the following industry innovative techniques in the creation and operation of immersive cultural tourism projects, and has been highly recognized by the industry.

1. Construction of immersive tourism performing arts

National Art Zhonglian Technology Group takes culture as its core and uses advanced technologies such as VR, AR, and MR to build immersive performing arts. Creation, story line construction, interactive activity design, etc., greatly shorten the distance between the actors and the audience and bring the audience into the storyline. Compared with traditional tourism performance methods, the immersive tourism performance of Guoyi Zhonglian Technology Group pays more attention to detail arrangement, ritual design, story line design, and scene creation, which can truly immerse tourists in the plot. In terms of product implementation, It prefers destination scenic spots, cultural tourism business complexes, etc. with large traffic volume.

2. Immersive dining scene design

Entering the Everlasting City of the Tang Dynasty is like entering the unprecedentedly prosperous Tang Dynasty scene. You can intersect time and space with the food of the Tang Dynasty thousands of years ago. Based on the delicacies of the Tang Dynasty, it highly restores Tuanfan Crispy, Guifei Chujiu, Apricot Cheese Crispy, Feihanxiang Zongzi, Pudding with Pudding, Sushan Gongbing, Flax Rice, Chang'an Gourd Chicken, Five Color Drinks, Hu Pancake Barbecue, etc. Tang Dynasty delicacies, in the exquisite Tang style scenery, taste the culture of the Tang Dynasty with your taste buds, and experience the customs and customs of the Tang Dynasty with your tongue. The immersive dining scenes of Guoyi Zhonglian Technology Group generally focus on IP and culture, allowing tourists to immerse themselves in the theme environment through scene shaping, cultural atmosphere implantation, special activities, etc.

3. “Immersive” high-quality IP creation