How to improve the competitiveness of tourism enterprises by using the five-force model

The five-force analysis model was put forward by Michael Porter in the early 1980s, which had a far-reaching global impact on enterprise strategy formulation. Used in competitive strategy analysis can effectively analyze the competitive environment of customers.

This paper analyzes the characteristics of tourism enterprises from supplier's bargaining power, buyer's bargaining power, entry ability of potential competitors, substitution ability of substitutes, current competitiveness of competitors in the industry, etc., and finally influences the change of industry profit potential through different combinations of five forces to improve the competitiveness of tourism enterprises.