Urgently ask for an advertisement model essay about promoting your Taobao shop! I want to promote it on the university campus. thank you

Many people will point out that some international big-name advertisements are very creative and their products sell well. In fact, this is equivalent to the rich second generation having money to spend without working. We should focus on these international big-name advertisements at first, not those that have become household names.

Is the advertisement complicated? It's actually quite simple. As long as you follow the following three methods and spend 5 minutes combing your advertisement, you can improve the advertising effect by 10 times.

The first one: What can I do?

When consumers come into contact with a new product that they have never seen before, they will naturally ask, "What can this thing do for me?" At this time, it is necessary to say clearly "what can I do?"

You can interpret it as "when you need XX, use the brand of XX". For example:

Dandruff removal, Head & Shoulders

"If you want to shop, Taobao first"

"If you want to travel, find a way to be cattle."

Key points:

1. Let consumers have trust.

You can't achieve the trust of "giving gifts, giving melatonin" by "giving golden wine to the old people". Before the birth of melatonin gift advertisements, soft articles were flying all over the sky. When consumers basically know that melatonin is a good thing, advertisements will appear. Gold wine obviously failed to do this and lacked the trust and support of consumers. In particular, it has touched the edge of health care products-this product type that needs consumers' trust more, and the sales volume naturally cannot be broken.

2. Grasp the real needs of people.

"If you buy a group, go to Handan. com”。 Do we need group buying in our life? In another advertisement, what we really need is "10% discount on eating, drinking and having fun". We don't need a group purchase, what we need is a discount. Wouldn't it be better to explain what you can do on the "group buying" website?

Don't try to meet everyone's needs.

"Go to the market and you have everything" is a false proposition. What consumers need is "What can you do for me?" "Everything" means I can do anything for you. Believe it or not, consumers don't believe it anyway.

4. Say it in a way.

"One pill early, one pill late, solve the cold problem", let consumers know how to use it when promoting products or services with problem-solving effect.

Don't try to change the consumer's point of view.

When consumers have a solution in mind, don't think that advertising language alone can reverse consumers' ideas. For example, "thirsty, tired, drink red bull". Thirst, I can drink water; Tired, I can have a rest. What can Red Bull compete with? You have to say it. In this regard, you can refer to "Fear of getting angry, drink Wang Laoji" and "Ask Baidu if you have any questions". Before they put forward this view, there was no other clear solution to the problems of "fear of getting angry" and "having problems"

The second kind: What am I?

If consumers already know what you can do, how can you advertise at this time? All you have to do is figure out what I am. If consumers have this demand, they will naturally buy it. Such as: "Master Kong green tea, green and good mood", "Nongfu Spring is a little sweet". Just say you are green tea and mountain spring.

Quite simply, this kind of advertisement can be interpreted as "If you want XX (a product), choose XX (a brand)". For example:

"Buckwheat tea, choose three craftsmen"

"Jelly, I want Mujiro."

"Laotan sauerkraut must be unified."

Key points:

1. Such products must conform to common sense.

Master Kong's "ready-to-drink green tea" depends on our understanding of "making green tea now". "Nongfu Spring" has deeply excavated our cognition of "mountain spring water" in our minds, for fear that consumers will not remember it, "a little sweetness" has played a better role in prompting. However, it is against people's common sense to put forward "Lophatherum Bambusae Beverage" as a brand. Bamboo leaves, pandas can still eat two bites. Can we use them as drinks?

2. Not mentioned by other brands.

Before Nongfu Spring came out, no product mentioned the concept of mountain spring water (although marketers themselves are struggling with the difference between weak alkaline water, pure water, mineral water and mineral water, consumers have almost no such cognition); Before unifying Laotan sauerkraut, no product said that its instant noodles were of this taste.

3. Advertisements should be placed at a certain height.

It is not enough to advertise on a small scale. If other manufacturers put it on national television first, you will have no chance. Typical is Hiroyuki. Before listing, it had many regional brands, such as Jin Wa. But Xizhilang was the first jelly brand to advertise in CCTV, which made it occupy more than 50% market share in one fell swoop.

The third category: I sell well!

How to advertise when there are many similar products in the market?

Tell me that you sell well, tell me that you are ahead, and make consumers feel that "others are buying, I can't be wrong" to attract more and more consumers to participate. For example:

"Xiangnong milk tea sells 700 million cups a year."

"Jiang Zhong Xiaoer Jianwei Xiaoshi Tablets sold 765,438+00,000 boxes a day."

"A duck, selling one million a year, is not as good as three generations."

Key points:

1. A hot-selling product must be familiar to consumers.

For example, it is precisely because we have a specific understanding of "cup milk tea" that we can say that I sell well. Unfamiliar can't. For example, Wang Laoji, if he only said that he was ahead in the sales of herbal tea, would not have the scale today according to the understanding of many people at that time that "herbal tea is cool and white".

2. Present specific facts and data.

This will give consumers a sense of trust. An advertisement, if it can't make consumers feel trust, will be played in vain.

3. Let consumers know this data vividly.

When the data is not easy to understand, express it in a visual way. For example, what is the concept of 700 million cups? Of course, there are many, but to what extent, it is estimated that most people are not sure. When it is said that "cups can be connected to circle the earth twice", consumers will understand and gasp in admiration. "Selling so much" will also buy.

A reminder: don't be obsessed with creativity.

Many people will point out that an international brand, advertising is very creative, products sell well. In fact, this is equivalent to the rich second generation having money to spend without working. We should focus on these international big-name advertisements at first, not those that have become household names.

Just like the red bull advertisement has been changed to be creative-"unlimited energy", this advertisement is not as good as before. The previous advertisement at least gave you a reason to spend: when you are in XX state, you can use XX brand. The advertisement behind is obviously an illogical philosophical discourse, which deduces that "with energy, there will be infinite quantity" (as for what is infinite quantity, it depends on your guess), and has nothing to do with selling products.

Please read the next paragraph. If you still want to use the so-called "creative advertising", then I won't stop you.

On the mountain road, a car approached. Next to the roadside temple, a young monk held high the banner of "returning to shore" and shouted: benefactor, look here! A young man in the car laughed through the window: silly ×! Turn away in an instant. 10 seconds later, he collapsed and fell screaming. That night, in the meditation room, the young monk said to the abbot, Master, wouldn't it be better to just write "Broken Bridge Ahead"?