Naming company: How to choose a good name for a tourist attraction

China’s tourist attractions are generally divided into three types. One is a purely natural landscape, the other is a purely cultural landscape, and the other is a combination of both natural and cultural landscapes. The original name of a tourist attraction with natural landscape lacks humanistic connotation, so it is better to adopt a literary word. For example, the famous Jiuzhaigou and Huanglong tourist areas use words that directly describe the landscape. Such as "Changhai", "Pucui Lake", "Colorful Lake", "Pearl Waterfall" and so on in Jiuzhaigou Valley. Huangguoshu Waterfall, Xinjiang Tianchi, Zhangjiajie "Shili Gallery" and other scenic spots all use adjectives directly. Because cultural landscapes have historical connotations, their names are directly related to historical events, characters, and geography. For example, Huangliang Meng Village in Guo County, Hebei Province, also known as Luweng Temple, is related to the Chinese idiom "Huangliang Dream". Jiezhou Guandi Temple, its name is related to the fact that this place is the origin of Guan Yu, and it became the ancestor of the Wu Temple. Another example is the names of "Bingshu Baojian Gorge" and "Goddess Peak" in the Three Gorges, which are all named according to historical legends and fairy tales. A scenic spot that has both humanistic and natural landscapes, its name also has the characteristics of both humanistic and natural landscapes. For example, Mount Emei in Sichuan is famous for its cultural landscape names such as Wannian Temple, Xianfeng Temple, Baoguo Temple, Chunyang Temple, Fuhu Temple, Shenshui Pavilion, Xixiangchi, Qingyin Pavilion, Leiyin Temple, etc., and it is also known as "One Line of Sky" , "Zilong Cave", "Hongchun Xiaoyu" and other natural landscape names. The names of tourist destinations are used to attract tourists and show the charm of the tourist destination, so the names have a strong literary flavor. For a tourist attraction like garden architecture, the name is more elegant and tasteful. For example, the Jinci Temple in Taiyuan, Shanxi Province, has scenic spots such as Water Mirror Terrace, Fish Marsh Feiliang, Taifengxuan, Jingyi Garden, Suohong Bridge, Liubizha, Zhenqu Pavilion, Butie Zhou, Nanlao Spring, Shengman Tower, etc. These landscapes The name has a strong literary interest. It attracts people's yearning, makes people forget to leave, and makes people think about it. Names with rich literary meaning are the most important features of the names of tourist attractions. Another feature of the names of tourist attractions is to pay attention to the cultural connotation of the name, and try to combine it with historical legends, folklore, myths and legends, literary imagination, and observation. For example, the giant "Reclining Buddha" in Mount Emei and the "Sleeping Beauty" in Kunming's Dianchi Lake are all landscape names derived by later generations based on careful observation of the mountain shape and their literary imagination.