How to write a good copy of advertising marketing?

Copywriting consists of title and content, and visitors are often stimulated to read by the title, which in turn leads to reading behavior. The title belongs to the first presentation image and is the basic demand of visitors. Demand represents value, so the title is the first element to locate content planning and value. Authenticity is the soul of content, and only real content will not mislead visitors.

2. Logic and differentiation

The content of a website, the content of an article, such as unreasonable sentences, often sick sentences, words full of typos and unintelligible words, etc. There is something wrong with the logic of the content, which greatly affects the first impression of visitors on us and directly labels us unprofessional, deceptive and nonsense. What is differentiation? It is your unique image, the difference between you and others, your strengths, advantages, skills and so on.

3. influential; Giving guidance

The guidance of copy content is equivalent to the guidance of subconscious mind. For example, netizens say that Mi Meng's anxiety of selling cute attracts fans, which is the subconscious guidance of fans and leads to emotional madness. This is the power of soft-text advertising. Although the copy of network marketing is different from soft text, it needs to cooperate with search engine, recommendation mechanism and visitor characteristics, so the marketing nature will be relatively prominent. It is advisable to integrate the characteristics of soft text to guide users.