Rhododendron Cultural Tourism Festival in Sumadang Scenic Area of Lichuan

Background: Sumadang Scenic Area in Lichuan. Every spring, there are thousands of flowers here, rhododendrons are red, birds are singing and people are graceful. This small place where Hubei and Chongqing meet and two provinces are one foot away is full of poetry! In fact, it's not the only thing. Spring flowers and autumn moon are here, summer is cool and winter is beautiful, and the four seasons have their beauty. Here, "it's good to go for a walk in spring, and it's cool in summer", here "it's beautiful to watch red leaves in autumn and enjoy the snow in winter", and here is a place where "the four seasons are like songs". This is the kingdom of Rhododendron. Every May, Rhododendron argenteum, Rhododendron rubrum, Rhododendron purpurea and Rhododendron albiflora compete to open, which is a hundred miles "Rhododendron Corridor".

First Du Fu Cultural Tourism Festival: In 28, the National Tourism Administration designated that year as "Eco-tourism Year", and Sumadang Scenic Area in Lichuan planned and held the first Du Fu Cultural Tourism Festival with the theme of "developing rural tourism, enriching villages and people, entering green tourism and feeling ecological civilization". The activities include: "Mountain folk songs singing, Tujia dance, meat lotus performance, lion dance, photo contest, calligraphy performance, journalists' joint meeting, garden activities and bonfire party". The activity closely depends on the government, culture and tourism departments, and cooperates closely with photographers' association, calligraphers' association, music dancers' association and tourism adventure research association. Zhenglong Yang, Mao Xianchao and Qingcheng planned the event, and folk expert Zongpai Tan served as a consultant, and invited stars such as Yang Juan, Cai Cheng, Tan Xiao and Mou Yi to help out. On May 3rd, 28, "The First Du Fu Cultural Tourism Festival in Sumadang, a famous town with traditional customs in China" was successfully held in Sumadang Scenic Area in Lichuan. Tang Dunquan, Vice Minister of Propaganda Department of State Committee, President of Enshi Daily, and He Mu, Director of Tourism of Wanzhou District attended the opening ceremony and cut the ribbon. With the propaganda of various cultural celebrities, artists and media, the reputation and popularity of Sumadang Scenic Area in Lichuan have been greatly enhanced.

The 2nd Du Fu Cultural Tourism Festival: On May 8th, 29, the 2nd Du Fu Cultural Tourism Festival of Sumadang, a famous town with traditional customs in China, was held as scheduled in Sumadang Scenic Area of Lichuan, and the theme activity of "Singing Sumadang" of Lichuan Music Dancers Association was a complete success. Thousands of tourists from Wanzhou, Enshi and Lichuan in Chongqing enjoyed azaleas, watched performances such as folk songs and meat sounds, and participated in photo contests and bonfire parties. Dong Xingpei, member of the Standing Committee of the Municipal Party Committee and director of the Office, and Guo Liping, deputy director of the Standing Committee of the Municipal People's Congress, watched the performance.

the third cuckoo cultural tourism festival: the national tourism administration has designated 21 as the "year of cultural tourism", and Sumadang scenic spot in Lichuan has been upgraded to a national AA-level scenic spot. Zhenglong Yang, the general manager of the scenic spot, invited Zhou Nongran, Zongpai Tan and other experts to plan the "The Third Rhododendron Cultural Tourism Festival in Sumadang, a famous town with traditional customs in China" with the theme of "Spring Breeze" on May 8, 21. Liu Bin, Vice Mayor of Lichuan Municipal People's Government, and Li Xiaohua, Vice Chairman of CPPCC attended the Du Fu Festival.

The most internationally renowned theme tourism festival: On March 31st, 211, the Propaganda Department of Lichuan Municipal Committee of CPC received the honorary notice from People's Daily and People's Daily, the 2nd China Festival Innovation Forum and the 211 China Brand Festival Award Ceremony, and the "Du Fu Cultural Tourism Festival" held in Sumadang Scenic Area of Lichuan City won the "China's most internationally renowned theme tourism festival". The expert group thinks: let tourists enjoy the beautiful natural scenery, at the same time, further arouse people's beautiful feelings of advocating and protecting nature, and also experience the simple Tujia folk customs. The successful holding of this activity not only enriches the tourism content of Lichuan, but also promotes the rapid development of Lichuan's tourism economy. < P > The successful holding of the three Du Fu Cultural Tourism Festivals in 28, 29 and 21 has a positive impact. The Du Fu Cultural Tourism Festival shows the local tourism resources, promotes the national culture, accumulates the experience of tourism development, and makes positive contributions to protecting the ecology, enriching the village and the people, and developing the Taoist economy. Sumadang Rhododendron Cultural Tourism Festival has become a cultural tourism event in eastern Chongqing and western Hubei every year in early May.