Why can food culture become a tourist resource?

Enriching tourism products and displaying local culture and history will also help to shape the brand image of tourism destinations.

As one of the six elements of tourism, "food" plays an indispensable role in tourism activities. It can not only enrich tourism products, display local culture and history, but also help to shape the brand image of tourism destinations.

With the vigorous development of "experience tourism", the experience of enjoying and experiencing food in different places has been sought after by more tourists, and food is gradually becoming a new way of tourism destination marketing.

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Development countermeasures of food culture tourism resources

1, play a good cultural card and enhance soft power.

Promoting cultural soft power is an important means to expand influence and popularity. Nanjing is rich in folk food culture, and its cultural connotation can be explored. We can improve the cultural content of food culture tourism products by developing and utilizing some myths and legends and anecdotes of celebrities, and make a fuss about culture.

2. Stimulate tourism and increase the participation of tourists.

While tasting delicious food, develop some participatory tourism projects, so that tourists can participate in the production of delicious food and experience the fun. For example, when you taste the Nanjing snack Crab Yellow Tangyuan, you can let tourists experience the fun of making Tangyuan. When tasting dumplings, you can tell tourists twelve essentials: lift gently, move quickly, open the window first, and then suck the soup, which will make tourists memorable.