Which one is better, brutalism or roseonly? The difference between brutalism and roseonly

Fauvist and roseonly are both very famous flower shops, and they specialize in luxury flower shops. Therefore, a competition between the two is necessary. So, which one is better, Brutalism or roseonly? What is the difference between brutalism and roseonly?

Analysis of roseonly characteristics

Roseonly is the flower shop with the largest sales volume on Tmall. It focuses on the high-end flower delivery market. Its philosophy is: if you want to buy flowers from this flower shop, you will only be able to buy flowers in your lifetime. Give one person away. With high-quality products and unique concepts, it became famous overnight.

Flowers themselves are a product that can well represent people's emotions. When people send flowers, they hope to use flowers to achieve the purpose of conveying emotions. Especially for young men and women, roses are a symbol of love and convey a declaration of love.

This motivation to show love comes from the most authentic human courtship instinct. The reason why roses have become a means of expressing love is because they have been given the role of the spokesperson of "love" in human culture. If a boy wants to successfully capture a girl's heart when he is pursuing a girl, his expression of love needs to contain two meanings: one is "I love you" and the other is "I only love you."

The traditional way of sending roses can only express the first meaning, it cannot express the "only" love for the other person. When a girl is moved by a boy, it is not because he "loves" her, because men are animals that are easy to love. The key is that he "only loves" her. This is the reason why girls are willing to entrust their lives to boys.

This kind of "uniqueness" cannot be achieved by flowers. Roseonly's success lies in its definition of its own brand, which combines the "uniqueness" conveyed by the brand with the "love" conveyed by flowers. Together, it completely conveys the user’s emotional appeal.

A product with excellent quality can easily be detonated once it meets the emotional appeal of users. Although it has its founder’s special background and rich resources, especially celebrity resources, the core of such an explosive effect is that its products capture the emotional appeal of users.

Analysis of the Characteristics of the Brutalist Flower Shop

The Brutalist Flower Shop does not have a physical store or even a Taobao store. It only relies on a few photos of flower gift boxes and 140 words of text on Weibo. Introduction: Since the opening of Weibo at the end of December 2011, The Brutalist Flower Shop has attracted hundreds of thousands of fans, and even many stars in the entertainment industry are its regular customers.

The emotional appeals of users met by Brutalism and roseonly are different. Its flowers have stories. A company with a story is more likely to win the favor of investors and consumers, and a product with a story is more likely to be remembered, especially if you are the protagonist in the story.

In this regard, the story of "Monet's Garden", the signature work of Fauvism, is widely circulated. It was designed for a customer who hoped to express the artistic conception of Monet's masterpiece "Water Lilies". Custom-made, it takes several months.

The Fauvist model of ordering flowers only requires stating the intention, which is completely different from the traditional ordering model. Behind every bouquet of flowers, there is a story and a complex. For example, a customer may request "Put dolls in the shape of two daughters into a bouquet for their father. One is four years old, the other is one year old...". For example, another customer may request "Send flowers to my girlfriend. I hope the bouquet can reproduce the two figures." The scene where we met years ago, in a certain shopping mall in Wujiaochang...it was raining, watching a movie, and having Fu Mao crayfish for dinner..." and so on.

It should be said that the business model of The Beast makes the flower itself no longer just a product, but an expression of the user's own emotions. The moment the customer receives the flowers, she receives not just a bouquet of flowers, but a story and an emotion, and she herself is the protagonist of this story and emotion. This kind of experience cannot be achieved by traditional flower shops. Traditional flower shops do not give customers such an opportunity, but The Beast does. This is the key to the success of The Beast.

Which one is better, The Brutalist or Roseonly?

Compared to the Brutalist, Roseonly's products have a single color tone, which is related to its target customer setting, but it is slightly better in flower design. It is very recognizable in the eternal flower market. It also has a sub-brand, love roseonly, whose eternal flower products are a bit fancy

Generally speaking, the more selling points of roseonly are its concept and packaging design.

What’s even more interesting is that they always hire handsome men to deliver flowers and encourage customers to fill in the recipient’s office address. How can they not make women faint with happiness?