What work does an exhibition planner need to do?

Abstract: Exhibition planner is an emerging profession, mainly engaged in exhibition market research, exhibition exhibit project sales, exhibition planning plan formulation, exhibition activity overall planning, etc. There are four levels of the exhibition planner qualification certificate, which require training in courses such as introduction to exhibitions, exhibition market research, and exhibition project planning, and passing exams to upgrade. Exhibition planners have broad career prospects in big cities with developed exhibition industries such as Shanghai, Beijing, and Guangzhou. Let’s get to know the exhibition planners below! What is an exhibition planner?

An exhibition planner is a professional who is engaged in exhibition market research, planning of project establishment, investment promotion, exhibition invitation, budget and operation management, project sales and on-site operation management.

To be precise, the position of an exhibition planner belongs to the exhibition co-ordinator. Coordination is very important for large-scale events such as exhibitions and exhibitions. An exhibition planner or an exhibition planning team is often responsible for the overall planning of exhibitions. processes, planning plans, emergency incident resolution, etc.

Level classification of exhibition planners

There are four levels for exhibition planners. The qualification certificate belongs to the national professional qualification certificate. Level one is the highest level, and the promotion training period requires four The first-level exhibition planner shall have no less than 180 standard academic hours; the third-level exhibition planner shall have no less than 160 standard academic hours; the second-level exhibition planner shall have no less than 140 standard academic hours; and the first-level exhibition planner shall have no less than 120 standard academic hours.

What courses do exhibition planners need to learn?

Introduction to exhibitions, market information collection and analysis, exhibition market research, exhibition project planning, exhibition and investment planning, conference planning, large-scale event planning, Wedding planning, booth sales, telemarketing, exhibition etiquette, business negotiation, exhibition on-site services, exhibition project management, copywriting, exhibition logistics, exhibition English, exhibition evaluation and other courses.

What work does a convention and exhibition planner need to do

1. Market research on convention and exhibition (conferences, exhibitions, events, venue rentals, incentive travel, etc.) projects.

2. Planning of exhibition projects, themes, investment promotion, exhibition promotion, budget and operation management.

3. Sales of exhibition exhibits.

4. On-site operation and management of exhibitions.

5. Full planning and coordination of exhibition activities.

What are the career prospects of an exhibition planner?

The exhibition industry includes conferences, exhibitions, events and incentive travel, etc. In cities such as Shanghai, Beijing, Guangzhou, Shenzhen, and Hangzhou where convention and exhibition development is good, convention and exhibition has received strong support from the government and society because of its boost to the local economy. As far as the international exhibition industry is concerned, China is currently considered the fastest growing region in the exhibition industry. As an emerging profession, exhibition planner has a very bright future. First of all, cultivating a group of middle and senior exhibition management talents with both innovative planning capabilities and modern business concepts can effectively improve the core competitiveness of my country's exhibition industry in the world; secondly, business planning is the most important business capability of exhibition companies , cultivating a large number of junior and intermediate exhibition planning and management personnel at different levels can meet the urgent need for talents in the exhibition industry.

The threshold for exhibition planners is relatively low, requiring more experience and experience. The corresponding majors in this industry are very clear, including exhibition economics and management, exhibition art and technology majors established by some universities. . At the same time, this is also an industry that requires high comprehensive quality. Therefore, marketing, engineering management, and even derived majors such as art design for scenery, Chinese for copywriting, advertising journalism, etc., can all be based on understanding and integration. Ability to get a share of the pie.