Traditional Culture Encyclopedia - Travel guide - Reform of tourism planning management system
Reform of tourism planning management system
The responsibilities of the newly established Ministry of Culture and Tourism are as follows:
In order to enhance and highlight cultural self-confidence, we should coordinate cultural undertakings, cultural industry development and tourism resources development, and improve the country's cultural soft power and Chinese cultural influence. In order to promote the integrated development of cultural undertakings, cultural industries and tourism, the plan proposes to integrate the responsibilities of the Ministry of Culture and the National Tourism Administration and set up the Ministry of Culture and Tourism as a component of the State Council.
Its main responsibilities are: implementing the Party's propaganda and cultural policies, studying and formulating policies and measures for cultural and tourism work, coordinating the development of cultural undertakings, cultural industries and tourism, carrying out the project of benefiting the people through culture, organizing and implementing the general survey, deep excavation and protection of cultural resources, maintaining the order of various cultural markets, including the tourism market, strengthening cultural exchanges with foreign countries, and promoting Chinese culture to go abroad.
This means that China's tourism authorities have been upgraded from deputy ministerial level to full ministerial level, which is a long-awaited "upgrade" by the industry. For a long time, Tourism Bureau is different from Ministry of Culture, Ministry of Agriculture, Ministry of Housing and Urban-Rural Development, Ministry of Forestry and Ministry of Water Resources. In most parts of the country, the Tourism Bureau is not a government department, but a directly affiliated institution under the direct leadership of the government. The Ministry of Culture and other departments are all government departments, and their status and voice are much higher than tourism. At the same time, there are some phenomena in the tourism management system, such as "power and responsibility are not unified", "multi-head management" and "weak competent institutions". The six elements of tourism tradition "food, shelter, transportation, shopping and entertainment" are in the hands of different administrative departments, and the most important scenic resources of tourism are also in the charge of the Ministry of Culture, the Ministry of Agriculture, the Ministry of Housing and Urban-Rural Development, the Ministry of Forestry and the Ministry of Water Resources. The tourism bureau often has no right to interfere in matters that lead to tourism because of scattered resources and many policies.
The reason why the Ministry of Tourism and Culture merged is because the soul of tourism is culture and the attraction of tourism comes from culture. Jiayong Xia made a professional analysis on the impact of this institutional adjustment on the tourism industry: China's dream of becoming a tourism power can be realized. 1. After the merger of the Tourism Bureau and the Ministry of Culture, it was upgraded from a government-directly-affiliated institution to a government-established unit, from a main supporting role to one of several protagonists. 2. Culture is the soul of tourism, and tourism is an important way of cultural development, which plays a great role in coordinating culture and tourism and promoting the integration and development of culture and tourism; Culture and tourism integrate and support each other, which is convenient to play the role of tourism engine, promote the prosperity and development of big culture and the transformation and upgrading of tourism, do a good job in tourism products and stimulate the consumption role of one of the economic troika. 3. Cultural industry is a "pillar industry of national economy", and the integrated development of tourism is also a "strategic pillar industry", which is an important force to tap local culture, improve tourism industry, promote economic restructuring and drive economic take-off; At the same time, the integration of cultural tourism departments is expected to promote a more open vision of cultural tourism projects and further promote China culture to go abroad and go global; China's dream of becoming a powerful tourist country can be expected.
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