What is the best way to start with self-media?

What is the best way to start with self-media?

What is the best way to start with self-media? In recent years, the self-media industry has gradually developed and improved. Many friends who are curious about new media have started to I plan to enter the Internet self-media industry, but the self-media industry is not that simple. So what is the best way to start self-media? What is the best way to do self-media at the beginning 1

Take the first step and prepare yourself

The first thing is to analyze your own situation.

When do you have time every day? Of course, it’s usually after get off work.

How much time can you spare every day for self-media? Really, don’t imagine that you can do a good job in self-media by spending half an hour every day. It’s impossible. Personally I think it should take at least two hours. If you're not ready for this, don't do it.

When you are mentally prepared, start doing it immediately. Don’t delay. Don’t wait until tomorrow. This delay may last a lifetime.

Then you may need to find some information about the field and the platform.

Start the second step, determine the field

If you have a little understanding of the situation, you should know that before doing anything or even registering an account, we must consider an issue, that is the field How to choose!

Looking at the information on the Internet makes it easy, but when you do it yourself, you realize how difficult it is. Totally don't know where to start.

1. The most commonly used method is to find the answer in yourself first.

For example, do you have any special skills or any hobbies?

For example, if you are good at painting, then you can share some content related to painting. For example, if you sing well, then you can share some content about singing. For example, if you like traveling, you You can share your travel experiences. If you like cooking, you can share some cooking-related content.

There is a problem here. You may not be good at the content you are interested in, so you have to learn by doing.

For example, if you are interested in painting, but you don’t know how to draw, then you can choose content creation that does not require you to draw directly, and you can do some sharing types, such as Share useful painting tools, share painting appreciation, share various interesting painting methods, etc.

Of course, don’t forget to study, so as to ensure that you have content to output for a long time.

Another thing to note, such as a nice voice, good looks, and good clothes, these are also considered specialties.

Needless to say, if you have good looks, you can choose short video self-media. If you have good clothes, you can share some of your dressing experience. If you have a good voice, you can do audio self-media! There is no need for you to create content. There are many accounts on Himalaya that read stories, and you can also gain a large number of fans.

2. In addition, what should you do if you feel that you are neither good at nor interested in a field?

Then we can do popular fields, which are common fields that everyone can do. For example, the emotional field, parenting field, pet field, food field, VLOG, workplace experience, comedy field, movie field, music field, entertainment field, etc.

These are things that we usually come into contact with, so you will have a certain understanding of them more or less, and the user groups for them are also very wide.

Just choose one that is relatively easy to do, or something that you are relatively interested in, or something that you are relatively good at.

Of course, the examples I gave are all large areas. When we do it, we can also try to divide them into more detailed areas, so that we can accurately target our target user groups.

No matter what field you are in, you must remember: vertical cultivation!

Start the third step, determine the content form

3 types of content creation forms

Doing self-media means starting a business based on content. Currently, there are three types of content: Interest type, knowledge-based and skill-based content.

1. Interest-based content: Copy the content that the public is interested in and express personalized expressions. This type of content has high reading volume and attracts followers very quickly. However, if you expect the advertising revenue from the self-media platform, it is really better than joining a WeChat group. There are many red envelopes to grab. What we need is not to write a hit article worth 100,00, but to have content that brings sales of 100,00.

2. Knowledge-based content: Only knowledge-based Internet celebrities such as Wu Xiaobo and Gao Xiaosong have the ability to monetize and make money. Without sustained and stable valuable content, knowledge-based content must be monetized quickly. Luo Pang is a smart person who understands rapid monetization and continuous adjustment!

3. Skill content is the solution. It is to find out the essential cause by analyzing the problem and solve the problem through professionalism. It is the combination of platform, tools and people. Methodology! This type of truly valuable skills content is a specific systematic solution for implementation from the way of thinking to implementation, similar to Taobao University and Hupan College.

Taking the gaming field as an example, it is also divided into game video sharing, game strategies, game information, and game commentary. Of course, you can mix them together and output them. We just say that the more vertical the field, the more accurate the fans will be.

Most fields can be divided into those that are purely based on interest, those that are knowledge-based, and those that are practical in skills.

What type of creation you choose depends on your own situation.

After determining the field, determining the target user group, and determining the content form, our content style is almost clear.

Content style is the overall attitude and feeling you give people, such as humorous, rigorous and serious, playful and cute. There is no right or wrong, only appropriateness.

Start the fourth step and determine the main platforms

The following is used as a reference:

Today’s headlines are suitable for agriculture, rural areas, farmers, food, and entertainment. , emotions, tourism and technology;

Dayuhao is suitable for society, sports, emotions and science;

Baijiahao is suitable for pets, agriculture, rural areas and tourism;

Penguin is suitable for games, technology, emotions and science!

Public accounts are more suitable for the emotional field.

Really, indeed, each platform has different preferences for content. After we determine our field, we must choose the platform that best suits our field.

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If only a few are doing well and most are in the middle, that’s still good. In addition, if there are relatively few peers, but some are doing well, it may be a good development opportunity and the competition may be smaller.

One point to make here is that if you plan to have a public account, it is best to operate several other platforms at the same time to assist in attracting traffic. Because the official account is closed, if you operate the official account without any foundation, the increase in followers will be very, very slow.

After choosing the main platform, you can also choose two or three more platforms to operate together. The probability of walking on multiple legs is always higher. Of course, if you have the energy, you can also operate more platforms at the same time.

Okay, the preliminary preparations are almost done! The next step is to register an account. After thinking so much, you must implement it and register an account immediately without delay.

When you first start doing self-media, don’t feel afraid because you don’t understand anything, or always worry and feel anxious.

1. When you have time, you can look at the accounts of your peers. When doing preliminary preparations, you can refer to the situation of your peers, including what field to choose, what content creation format to choose, and what platform to choose. .

2. It’s better to do it yourself than to do it once after watching others say it. What others say may not be correct, and what others say may not apply to you. Only by doing it yourself can you know where your problems are. , only then will you know whether you can do it and how to do it. Just like what I said above, it may not be completely correct for you.

3. Study more, use your brain, think more and summarize more. Only by continuous learning can you become smoother and better at what you do. When you encounter problems, try to find answers and solve them by yourself. Of course, you can find a teacher or something, if you can find an excellent mentor. Analyze your own data and find some tricks.

4. The last thing I want to say is also a bad problem, but it is also a crucial issue, that is, persistence. It will definitely be uncomfortable in the early stages, but only by persevering can there be hope!

How to start doing self-media

1. Make sure you have enough time every day and be prepared to spend part of the time doing self-media every day

2. Don’t do too much Think, do what you say, and determine your own field

3. Determine the content expression form according to the field or yourself

4. Choose the platform in your field that you are most interested in. From the beginning of the media How to do it better 2

1. Learn to operate in multiple ways

Many people think that it is enough to just focus on one platform, but for beginners, this is not the case. so. Beginners don’t have much traffic in the early stage. An additional platform will give them more exposure and at the same time, they will have one more outlet.

Take some platforms with strict review as an example. Many novices may not have a concept of how to write articles and just operate them blindly. This is very difficult for novices. Passing the novice stage requires comprehensive judgment. Becoming a regular does not mean that you can safely pass the novice stage if you meet the standards.

2. Pay attention to hot spots at any time

Everyone must know that chasing hot spots is one of the essential functions for every new media operator. It is said that if you chase hot spots well, you will make more money. Seize the hot spots related to your content. Once you catch the hot spots, the traffic will be very large and it can spread quickly.

3. Pay attention to official news at any time

Official news can be used as the first source of information, and it is error-free, so you can make good use of it. Secondly, there are activities. Actively participating in various activities related to your field can activate your account, and you can also get additional bonuses for participating in activities.

4. Be sure to interact with your fans

Interacting with your fans and becoming active again and again can increase their stickiness to you. If you never reply to your fans’ messages or take the initiative to communicate. Gradually, you will find that fans may not be interested in you or even lose enthusiasm.

Another phenomenon is that some people’s articles are often criticized. It doesn’t matter. They think that some people are boring and have nothing to do. When fans comment on your articles, most of them are very good. These can increase the weight of your account. You can reply as much as you like, as long as there is no conflict.

5. Analyze your own data

When our articles become popular, we must not be proud. At this time, we should analyze this popular article. For example, the ratio of recommendations to readings, checking comments, likes, reposts, and collections. If your articles are more collected, less liked, and less retweeted, it means that your article is recognized by others, but Without your guidance, let them retweet and like for you.

At this time, if you study some words, you can give some guidance, ask your fans to give you a like, and then help forward it. You need to provide appropriate guidance and not be too obvious, otherwise pranksters may report your account. What is the best way to start self-media 3

Basic knowledge of live broadcast

1. Live broadcast e-commerce team: anchor + operation + field control + anchor assistant

( 1) Anchor

It is recommended that a live broadcast be equipped with two anchors; the anchors need to be able to chat, have a good image, appear natural in front of the camera, and have no stage fright. Anchors need to understand products, be professional, influential, and be able to set the pace.

(2) Operations

Design live broadcast scripts, formulate live broadcast goals, select products, apply for product discounts, etc.; Responsible for live broadcast promotion warm-up, live broadcast data monitoring and summary, etc.

(3) Field control

Regarding the requirements for field control, first of all, you must be familiar with the live broadcast process in advance, and secondly, you must guide fans to interact to adjust the atmosphere of the live broadcast room and drive the enthusiasm of fans. The most important thing is to feedback data to the anchor in a timely manner to avoid the loss of fans in the live broadcast room.

(4) Anchor Assistant

The role of assistant is to assume the role of administrator to interact with fans during the live broadcast. Responsible for answering fans’ questions, dispelling consumers’ doubts about placing orders, increasing repurchase rates, etc. Adjust lighting and lenses in advance; assist anchors during live broadcast.

2. Live broadcast scene: lighting arrangement

The live broadcast room creates infrastructure including network speed, lighting, background, camera and other infrastructure. In addition, the first factor to consider when choosing a live broadcast venue is to choose the appropriate location, lighting and sound pickup.

The main live broadcast methods include mobile live broadcast, computer game live broadcast, outdoor live broadcast, etc. However, whether it is mobile live broadcast or computer live broadcast, a stable network is the foundation. Only with good signal and smooth network can we ensure the best live viewing experience.

3. Account content: account positioning, content planning

Account positioning is actually the truth, which is to highlight the differences between you and your peers and let fans remember you. The more accurate and vertical the account positioning, the more precise the fans, the easier it is to monetize, and the more precise traffic you get.

Content planning is to start from the perspective of consumers, think about what consumers like, how to interact with consumers, and turn ordinary listeners into fans through interaction, forming a transformation.

4. Anchor personality: Personal positioning, script planning

(1) Personal positioning

For novices, it must be certain in the initial stage Don’t start broadcasting and experimenting blindly. Think clearly about what kind of anchor personality you want to create. In the era of KOLs, your fans will buy your stuff because they like you as a person and have trust in you; not because of which celebrity you look like.

(2) Script planning

Design of single product scripts. Regarding the design of single product scripts, to introduce a product, you must first understand the selling points and advantages of this product, which can be displayed in a visual form.

Design of the overall script The entire script is the script for the entire live broadcast. During the live broadcast process, the most important thing is to plan and arrange our live broadcast routines, focusing on logic and gameplay. Writing and controlling the rhythm of the live broadcast.