How to solve the problem of various tourist souvenirs of Huangdi Mausoleum and lack of brand influence?

Streamline and integrate souvenirs and strengthen brand image.

1. Simplify and integrate souvenirs: Simplify and integrate the souvenirs of Huangdi Mausoleum, keep representative and distinctive souvenirs, and reduce duplicate and low-quality varieties, which can improve tourists' willingness to buy and satisfaction.

2. Strengthen brand image: Create the brand image of tourist souvenirs of Huangdi Mausoleum by designing unique logos, packaging and slogans, and at the same time strengthen brand communication to improve the brand's popularity and recognition in the hearts of consumers.