Traditional Culture Encyclopedia - Travel guide - Experience is one of the important characteristics of reward tourism products. What characteristics should we usually have to create an experience?
Experience is one of the important characteristics of reward tourism products. What characteristics should we usually have to create an experience?
According to the definition of International Incentive Tourism Association, incentive tourism is a magic weapon of modern management, which aims to help enterprises achieve a specific corporate goal and give participants in this goal an unusual holiday as encouragement. At the same time, it is also a customer invitation group arranged by large companies with tourism as the incentive and market development as the ultimate goal.
The history of incentive travel can be traced back to the United States in the 1920s and 1930s, and now 50% of American companies reward their employees in this way. Two fifths of the funds given to employees by British business organizations are paid to employees in the form of incentive travel. In France and Germany, more than half of the funds are paid to employees through incentive travel.
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