What are the applications of Internet big data in public opinion?

Public opinion survey on Hong Kong, Macao and Taiwan residents traveling to the Mainland (mainland), Weibo tourism public opinion index, and 2015 home building materials consumption trend research. The public opinion big data index research has received strong support from the National Tourism Administration, China Tourism News, China Tourism Public Opinion Think Tank, Home Building Materials Big Data Public Opinion Think Tank, Sina, Weibo, Weibo Data Center, and the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the all-round assistance and cooperation of the Public Opinion Laboratory.

Extended information

The value of big data is reflected in the following aspects:

Companies that provide products or services to a large number of consumers can use big data to conduct accurate Marketing; small, medium and micro enterprises with a small but beautiful model can use big data to transform services; traditional enterprises that must transform under the pressure of the Internet need to keep pace with the times and make full use of the value of big data.

However, the great significance of "big data" in economic development does not mean that it can replace all rational thinking on social issues. The logic of scientific development cannot be lost in massive data. The famous economist Ludwig von Mises once reminded: "Today, many people are busy with the useless accumulation of data, so that they have lost their understanding of the special economic significance in explaining and solving problems. "This is indeed something to be vigilant about.

Baidu Encyclopedia-Big Data

Baidu Encyclopedia-Public Opinion Big Data Index