Case study of rural tourism development combined with agricultural industry

While developing tourism, we should vigorously promote a healthy, civilized and standardized rural tourism industry, rather than destroying the ecological environment!

2. Successful cases of rural tourism development

Compared with Europe and America, the developed countries in Asia, where rural agricultural tourism started late, developed very rapidly. Under the background that urban and rural residents have a strong demand for agriculture and rural areas, TV programs, magazines and newspapers with the theme of experiencing rural life are very popular. Therefore, rural tourism is very popular in this area.

A typical representative is Japan. Akira Kurosawa directed Japan for the dream of making movies, attracting about 6.5438+200,000 tourists every year.

This kind of rural tourism project with media communication as propaganda means is also one of the development directions of rural tourism.

3. Excellent cases of rural tourism

Yangkou is an example. Wanggezhuang has big steamed buns, seaside tourism, seafood and delicious food, and places with mountains and water.

4. Cases and analysis of rural tourism development.

With the improvement of living standards, the commercialization of traditional tourism is becoming more and more serious. In recent years, more and more rural tourism has sprung up. Individuals who grew up in the countryside still have feelings for rural tourism.

1. Rural tourism focuses on participation, with farmers as the main body and leisure as the selling point, and gradually realizes the transformation from a single sightseeing tour to tourism products such as leisure vacation, agriculture, ecology and folk customs. Therefore, it is necessary to dig deep into the characteristics of rural tourism products such as natural landscapes, agricultural products and homestays to form unique rural tourism products.

2. Rural tourism must be standardized in management, institutionalized in service, constantly improved in food, housing, transportation, shopping and entertainment, and strive to improve the quality of comprehensive services and the quality of receptionists, so as to make rural tourism invincible.

3. Adhere to the tradition and integrity of local customs, adhere to the authenticity of agricultural special products, highlight key points and highlights, and leave a deep impression on tourists.

4. The transformation of the overall environment of the tourist area, from the village appearance, road traffic, parking lot configuration, can be ignored by developers, because in order to attract and retain tourists, it is necessary to solve the dirty situation in rural areas.

5. Case analysis of rural tourism development.

A: Developing rural tourism industry is an important part of the rural development of our party and country, and plays an important role in the economic development of agriculture, countryside and farmers. How to develop rural tourism industry? You need to discover and explore the historical features of your village, such as historical celebrities, red historical events, the geographical location of your village, what beautiful scenery there are and so on. Transform, develop and utilize it to strengthen the rural tourism industry.

Here I want to introduce the experience of my village:

A famous party history figure, Lin Yishan, appeared in my village. After the founding of New China, Chairman Mao and Premier Zhou appointed Lin Yishan as the main leader of the Yangtze River water conservancy project. He was also the main organizer and leader of Tianfu Mountain Uprising in Jiaodong. Therefore, the two village committees decided to develop red tourism culture.

(1) Cooperate with the Yangtze River Committee to build Lincun, the birthplace of Lin Yishan, into a red education base and develop a red tourism culture.

(2) At present, there are many idle farmhouses in rural areas, so it is necessary to transform the toilets in the side houses and decorate the rooms to meet the urbanization standards. These idle houses and facilities should be developed and utilized to become red tourism and cultural resorts.

(3) The legacy of Lin Yishan's development. Lin Yishan donated all his property to the people of Lincun before his death. There is a tassel of a century-old tree in the garden. We call it April snow, which is a precious tassel variety. Every April, we hold the April Snow Festival to attract tourists and take photos.

In short, to develop the rural tourism industry, we must identify the bright spots and develop according to the actual situation of our own village, and we must never engage in imaginary projects. That's what I thought.

6. Classic cases of successful rural tourism.

Have a good sense of innovation in tourism reception. Only good innovation can have good performance. For example, tourist reception can be received by carriage. it

The development of tourism is based on and restricted by the development level of the whole national economy, and at the same time it directly or indirectly promotes the development of relevant departments of the national economy. The development of tourism has obvious economic and social benefits, which can promote the adjustment and optimization of China's industrial structure, provide a large number of employment opportunities for the society, improve people's material and cultural living standards, promote international exchanges and attract investment, accelerate the pace of building a new socialist countryside, and promote the coordinated development of economy, environment and society.

7. What are the cases of rural tourism development?

Developing rural tourism is a new army in the current tourism industry, full of vitality. There are many successful examples and some failed ones around me. To talk about the countermeasures of developing rural tourism, I want to share with you from the following aspects.

First, site selection. After my rough statistics, one of the key factors for the success or failure of rural tourism is site selection. For example, whether the transportation is convenient, whether there are tourist areas nearby, whether staff can be recruited nearby, whether vegetables and fruits can be purchased nearby, what geographical advantages and reception groups are there, and so on. Among them, you should estimate the size of the customer base, as well as your competitors and unfavorable factors. Should be considered.

Second, positioning. The orientation of rural tourism is a crucial task. For example, doing rural food culture, killing pig dishes and braised dishes. Such as nostalgic culture, folk villages, old buildings and so on. All that is needed is the accumulation of history and the dross on the ground. For example, picking festival, tasting season or integrated display of ecological farming, integrated operation of farming marketing, etc.

Third, give play to advantages. In the planning of rural tourism, it is very important to give play to your advantages, that is, what you are good at and what you have. For example, if you have an eco-farm and know technology, it will be much better for you to engage in eco-tourism. For example, if there is an organic vegetable production base or a fishery base near the site, then you should approach this project and act according to the situation. You can't afford to travel to the countryside just because you are hot-headed.

Fourth, scientific operation. After doing the above work well, it is operation management, including engineering construction, project planning, personnel recruitment, functional area division, product display, advertising and trial operation. There are various contents involved, so we should handle them well.

Verb (abbreviation of verb) management and rectification. Rural tourism has its advantages of being easy to use and grounded, but there are also many problems, such as food hygiene management, breeding technology, integration of tourism routes, and improvement of the quality of employees, which are very complicated. I know several successful cases, all of which are due to unstable operation, unclear division of vested interests of family businesses, and inadequate implementation of management systems, resulting in differences and disputes, leading to failure.

Several principles and suggestions of intransitive verbs. I'm not an expert in this field. I just know a little about planting and have a lot of contact with growers. It's just hearsay.

1. Progressive principle. Developing rural tourism and catering services is very troublesome and depends on agricultural production. The big aspect is also called the integrated management of agriculture, industry and commerce. So, don't rush, try water first.

For example, if you have a fishing ground, you can cook in a nearby fishing village. After accumulating contacts, experience and funds, we can expand reproduction and join in planting, processing and product sales. This is called fighting for war. In business.

2. The principle of system priority. Due to the particularity of rural tourism projects, the operators of rural tourism are generally a family or a combination of several families. In the process of management, it is easy to have unequal responsibilities and rights, unclear public and private interests, and go its own way. Often when starting a business, it is booming, and after making money, it is in a mess. The reason is that the system is not clear, the top-level design is not enough, and there is a lack of institutional constraints.

3. Market priority principle. To build rural tourism, the most important thing to pay attention to is customer groups, and customer experience comes first. Therefore, in this direction, customers are the market, and only by following their experience can we.

4. Principle of characteristics. Characteristics are unique, and rural tourism is to create unique characteristics. Only when people are unique and powerful can they develop and succeed. I have been to a farm that cooks pig dishes, where you can visit any part of it, such as raising pigs, growing vegetables, restaurants, integration and ecology. You think you should try. To achieve the ultimate characteristics will certainly attract people.

Well, that's all. I would be honored if one or two words can inspire and help you!

8. Cases of rural tourism

If the traditional tourism industry wants to break the situation and develop online business, VR tourism is a good choice. With the development of 5G in the future, the demand for VR tourism is gradually increasing.

With the gradual maturity of VR technology, the connection with tourism is getting closer and closer. VR theme parks, VR experience stores, VR scenic spots and VR cultural tourism are on the rise in the tourism market, and the combination of VR tourism (scenic spots) will also become an important development direction of tourism in the future.