A brief description of what is the micro-environment of tourism marketing is urgently needed. . . . . . . . . . . . . . . . .

The tourism marketing environment includes macro and micro

The micro marketing environment is the specific environment that is directly related to the marketing activities of the enterprise. It is the basic environment that determines the survival and development of the enterprise. It is mainly composed of It consists of elements such as the tourism enterprise itself, marketing intermediaries, suppliers, buyers, competitors, and the public.