The impact of big data and cloud computing on the tourism industry

Using the technical support of big data and cloud computing, the tourism industry can integrate tourism-related data from public security, transportation, environmental protection, land and resources, urban and rural construction, commerce, aviation, postal services, telecommunications, meteorology and other related aspects. , and at the same time cooperate with major online search engines and tourism electronic operators such as Baidu, Google, and Taobao to establish tourism big data resources that integrate social data with tourism and related department data, promote digital management of tourism, and carry out digital marketing to achieve the goal of The purpose is consistent with the development trend of tourism network, individual travel and popularization.

The massive amount of review data often makes tourism operators feel clueless. In the era of popular new media, the rapid dissemination of online information will increase the impact of negative reviews. If tourism companies lag in processing relevant data, it will affect the corporate image. Unlike the past when tourists simply reported their opinions through industry complaint calls, online reviews are timely and diffuse. How to intelligently use these reviews to expand the positive impact and reduce the negative impact will be a new topic faced by tourism companies.

The new challenges brought by this kind of big data have increasingly been faced by tourism industry operators.

For more big data industry application cases and solutions, you can check out the FineBI business intelligence big data official website ~ I hope my answer can help you ~