20 10-20 14 characteristics of China's outbound tourism market

China citizens' outbound tourism, as a new consumption field and economic and cultural phenomenon, began in the 1990s and rose in the mid-1990s. It has experienced a development process from scratch, from visiting relatives abroad to citizens traveling abroad at their own expense. At present, China has approved 20 countries and regions as destinations for China citizens to travel abroad at their own expense, and has carried out border tourism with almost all neighboring countries. The scale of tourism to China, Hong Kong and Macao is also expanding, and China has become a new tourist source exporter in Asia. This is the inevitable result of China's comprehensive national strength, the improvement of people's living standards and the increase of opening up. Therefore, outbound tourism will further develop with the development of the above factors. The total number of outbound tourists in China is increasing every year, and the growth direction of outbound tourism for business and private purposes is opposite. The reason is that the number of people leaving the country on business is more than that on private business, and the number of people leaving the country on private business is more than that on business.

Status:

1. Is there a strong demand in the outbound travel market? Since the 20th century, with the rapid development of China's national economy and the continuous improvement of people's living standards, China's outbound tourism market has shown a strong demand.

2. Asia Pacific is the main tourist destination? China citizens' outbound travel 10 Among the destination countries and regions, 8 are Asian countries and regions. All these reflect that China citizens mainly travel abroad from neighboring countries and regions. ?

3. Group travel is the main way of travel.

At present, most tourists choose to travel with a group when traveling abroad, that is, to join a tour group organized by a travel agency to travel abroad.

The main reason for this situation is that China's travel agencies mainly deal in group outbound travel products, and there are relatively few self-help travel products. In addition, most outbound tourists in China are unfamiliar with overseas conditions, lack of travel experience and low level of foreign languages, which are also important factors that lead to group tours becoming the main way of outbound tourism in China.

An analysis of the format of outbound travel agency industry;

The number of overseas travel agencies has greatly increased.

The wholesale and retail system has begun to take shape.

Marketing methods tend to be differentiated.

The development trend of outbound tourism market;

1. The number of tourists continues to increase.

2. The neighboring countries (regions) are the main destinations.

3. Remote destinations are the most popular.

4. Distribution channel competition will gradually replace product competition.