Hainan tea culture tourism

Tea, coffee and cocoa are also called the three major non-alcoholic beverages in the world, and the custom of drinking tea is spread all over the world. As the hometown of tea, China, tea culture has become a new industry, with hundreds of thousands of related employees, thus creating a new occupation, that is, tea artists. The fourth batch of national professional standards clearly stipulates the scope of activities, work content, skill requirements and knowledge level of tea artists, which means that all people engaged in tea art profession should take the road of holding certificates in the future. Although I don't know, it is the first time at home and abroad that the professional standards of tea artists have been formulated by the relevant state departments. The future tea artists are divided into five grades: junior tea artists, intermediate tea artists, senior tea artists, tea artists and senior tea artists. The so-called tea artist refers to people who are engaged in tea service in teahouses, tea rooms, hotels and other places. These people have higher cultural quality and temperament requirements than other industries, so they can't equate themselves with service personnel in other catering industries. In addition to serving customers, they also shoulder the lofty task of popularizing tea knowledge and tea culture, and should have a sense of mission and honor. Therefore, even junior tea artists should master basic professional knowledge such as tea, tea set, water for making tea and brewing technology. Familiar with various etiquette norms; Understand the art related to tea ordering, such as hanging pictures, arranging flowers and burning incense.

According to the survey, the distribution and density of teahouses in Hainan province rank first in China. There are nearly 300 teahouses in Haikou alone, with more than 1 10,000 employees. The quality of personnel is uneven, and the overall cultural level is low, with primary and secondary schools accounting for 70% of junior high schools. Senior high school education accounts for 20%, and junior college education accounts for 10%. Most employees lack knowledge of tea culture and tea art. In order to attract customers, some teahouses allow guests to play cards, mahjong and even gamble in teahouses, which obliterates the original meaning of teahouses. What's more, some tea girls wear heavy makeup, tights and miniskirts to entertain guests, which really distorts the traditional virtues contained in tea culture. So far, none of the teahouses in Hainan has a junior tea artist with a national qualification certificate, and of course there is no higher-level tea artist.

As a pillar industry in the tourism economy, tea is a window to publicize and display the image of Hainan Special Economic Zone and plays an important role in Hainan's economic development. Therefore, from the perspective of industry self-discipline, we should rectify the tea industry and improve the quality of personnel; From the perspective of our province, it is imperative to rectify the tea industry and further improve the quality of personnel. Therefore, I think it is the two most effective measures to hold regular training courses for tea artists and Miss Tea Ceremony.