What are the problems in Korean media tourism?

The return of the China tour group has revived the hope of the Korean tourism industry, which had been hit hard before. However, it has also been pointed out that it is not the return of China tourists that can rest easy.

For many years, the development of tourism in South China mainly depends on tourists shopping. According to the Ministry of Culture, Sports and Tourism, the most important thing that foreign tourists did in South Korea last year was shopping (75.7%). Among foreign tourists whose main tourist purpose was shopping, China nationality accounted for 6 1.4%.

When the Korean tourism market was hit hard by the "Sade" problem, the industry put forward the so-called "diversification of tourism market" countermeasures, but the results were not great. Moreover, there are still some problems in the industry, such as dumping at low prices, only arranging shopping and sightseeing projects, and lacking charm.

It is reported that some Korean travel agencies started a price war when attracting tourists in Southeast Asia and other markets, and launched cheap sightseeing goods mainly for shopping, which continuously reduced the quality of Korean tourism.

Experts stressed that South Korea should actively explore high value-added sightseeing projects such as medical sightseeing and luxury sightseeing to reverse the current industry atmosphere.

On the evening of February 2nd, 65438, Incheon Airport finally welcomed a group of long-lost tourists from China. Seoul's Myeong-dong business district is called a "shopping paradise" and is very popular with South Korean tourists. In order to welcome a large number of tourists from China, major health and beauty shops have launched humanized services.

Olive Ocean, a health and beauty shop located in Myeongdong business district, recently opened its doors after redecorating its interior. In order to help foreigners, especially China tourists, who come to shop, Olive Ocean has launched a service that can deliver goods to hotels free of charge when the shopping amount exceeds 300,000 won (about RMB 1.825 yuan). At present, the service is limited to major hotels and guest houses in Seoul.

Olive Ocean also transformed the store 1 floor into a skin care exclusive area, selling popular cosmetics and masks that are deeply loved by consumers in China and China. Data show that among foreign tourists shopping in Olive Ocean, China tourists account for 80%. The person in charge said that more intimate services for foreign tourists will be launched in the future.

Watsons, a health and beauty brand owned by GS Retail, has specially added Chinese shopping information in POP font for upcoming China tourists. In addition, the store has added China employees to enhance the shopping experience of consumers. According to industry insiders, it will take at least three months for a travel agency to launch a group tour product. At present, although the tourists from China in Myeongdong have not recovered to the past sea of people, it is expected that a large number of tourists will come to Myeongdong for shopping during the Spring Festival in February next year.

There are many questions and methods, and I am not afraid of any more questions.