Traditional Culture Encyclopedia - Travel guide - How do popular tourist attractions in China do tourism planning and planning?
How do popular tourist attractions in China do tourism planning and planning?
This is an architectural design work of Xiong Daxun Creative Architectural Design Company in 19 12. Longmen Grottoes in Luoyang began in the Northern Wei Dynasty and flourished in the Tang Dynasty. Throughout the ages, opening holes to make buddhas has formed a grand scene of 100,000 buddhas in Longmen. It is not only a national 5A scenic spot, but also a world cultural heritage. Because of the scenic spots, a county-level administrative region with 30 thousand people has been formed, and a scenic spot can support 30 thousand people. This is the advantage of smokeless tourism. But from ancient times to the present, we all rely on the ancients to eat, without innovation.
Second, the overall image positioning:
There are a hundred kinds of buddhas.
-Bai Di Imperial City faces Longmen, and 100,000 buddhas sit in grottoes.
Positioning basis:
1, Xiangshan and Longmen Mountain face each other in the east and west, and the Yi River flows north in the middle of the mountain, which looks like a natural gate from a distance, so it is called "Yi Que" in history. Later, after Yang Di moved the capital to Luoyang, it was the gate of Luoyang Imperial City, so it was renamed Longmen.
According to historical records, Emperor Yang Di visited Luoyang and climbed Mangshan Mountain to observe the terrain. I looked at yique in the south and said with joy, "isn't this Longmen?" Why didn't you build a capital here since ancient times? "The minister beside me is afraid of flattery:" I don't know since ancient times, so I can wait for your majesty. "
2. Luoyang * * * has 105 emperors, and thirteen dynasties have established their capitals here. Longmen is the gate of Baidudian City, and the Imperial City is the Dragon Palace, so this is the real gate of Longmen and Longdu.
Since ancient times, the color of Longmen Mountain has been listed as the first of the eight scenic spots in Luoyang. Bai Juyi, a great poet in the Tang Dynasty, once said: "Luodu has four suburbs, mountains and rivers win, and Longmen is the first." Longmen is the first victory of the eight scenic spots in Luoyang. Although there were 15 emperors in history, there were also many festivals and activities in ancient times, such as hunting, hiking, enjoying the moon and praying for blessings. Longmen is also the first of the eight scenic spots in Luoyang, just like the Great Wall in Beijing. Although it is not recorded in the city records, all the mayors of Beijing must have been on the Great Wall, so we boldly guess that it will be the capital of Luoyang.
Throughout the country, there are many places called Longmen, but the most famous one is Longmen Grottoes, and many other places are legends. Only the Longmen in Luoyang is the real Longmen. 105 The real dragon emperor is the gate of the imperial city.
Longmen Grottoes is the pinnacle of stone carving in the world, and it has been rated as "the highest peak of stone carving art in China" by the World Cultural Heritage Organization, with 65,438+10,000 statues, which can be said to be grand in quality and numerous in quantity, so all the sculptures here are portraits of emperors and queens.
6. Longmen Grottoes are backed by the Millennium Imperial Capital. Only by building the culture of the Hundred Emperors can we give full play to the potential of the Millennium Imperial Capital. Where can Luoyang city feel the culture of the imperial city now? Where is the dragon? Here, we will build a statue group of Longmen and Bai Di. Only here can we feel the culture of the Imperial City.
7. The initial positioning appeal is similar to that of Dunhuang Grottoes and Yungang Grottoes in stone carving art, which are indistinguishable from each other. In terms of popularity, Dunhuang, the size of Buddha, Yungang and Dazu can't compare.
8. At present, the positioning of grottoes is based on stone carving art, which only conveys the form and surface of Longmen Grottoes. Many emperors have visited here in person, which is the place where the emperor made a vow to make a statue and a treasure to sneak into Longmen. The positioning of Longmen Grottoes should be upgraded from the surface of stone carvings to the connotation, which is a place to sneak into Longmen for blessing.
9. It has strong market attraction and tourism attraction. Stone carving art can only attract a small number of specific people, who are relatively few, and tourism is geared to the public. Upgrade the stone carving art to pray for blessings, radiate 65.438+0.3 billion people across the country, greatly enhance the tourist attraction of Longmen Grottoes, and only in this way can the sudden explosive growth of Longmen tourism be realized!
Third, the overall image positioning options:
Longmen Grottoes, stone carvings are Buddha (always blessed).
Fish jumps over the dragon gate, and stone carving is Buddha.
When you visit the Longmen Grottoes, the stone carvings are all Buddhas.
In a lucky life, there is a Buddha in the stone carving.
Positioning basis:
1, Longmen Grottoes The grottoes in the east and west mountains are carved with Buddha.
2. There are more than ten thousand Buddha statues 10 in East and West Mountains. When you enter the scenic spot, you can always see the Buddha statue.
3. Longmen Grottoes experienced more than 400 years of Northern Wei, Eastern Wei, Western Wei, Northern Qi, Sui, Tang and Song, and carved the history and culture of the above seven dynasties on the cliff wall, solidifying history. It carves not only time, but also a glorious historical moment of our motherland.
Buddha is a place of blessing and a symbol of happiness. Stone carvings are all Buddhas, and because of the large number of Buddhas, tourists will always be blessed when they enter the scenic spot.
This is the gate of Yang Di Imperial City, where the real Dragon Emperor lived, that is, the Dragon Palace. The gate of the Dragon Palace is naturally the Longmen, and this is the real place where fish jump into the Longmen, which is a blessed land.
6. In the product, a series of happy stone carvings, successful stone carving activities, earth art and the homonym of "Buddha and blessing" are created around the positioning, echoing the positioning that "stone carving is Buddha (instant blessing)".
7. Longmen Grottoes have been dug here for more than 500 years, and it is a blessing for our country and people that this artistic treasure has been well preserved so far.
First, Longmen-a shocking landmark
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