The role of society in tourism

The influence of social class on tourism behavior;

Tourists of every social class have their own typical tourism behavior, but the influence of social class on tourism behavior is not so simple. Within a class and between different classes, tourism behavior presents the same and completely different complex relations. Therefore, on the basis of a general understanding of the characteristics of tourism behavior of various social classes, we can further analyze the relationship between them from the following four aspects:

1. Similarity of tourism behavior within the same social class. Members of the same social class are similar in world outlook, outlook on life, values, economic income and education level, so tourism behavior presents similar characteristics. People regard others who belong to the same class as themselves as people who are the same or similar to themselves, have a sense of identity with their own class, and will coordinate their actions to keep themselves consistent with people of the same class. For example, middle-class people usually advocate tourism products and services with cultural connotation and educational significance, and are also very interested in traveling abroad. People in the lower classes often lack interest in long-distance travel, and usually choose a tourist destination close to home, and the cost will not be too great.

2. Differences in tourism behavior within the same social class. Social stratum is a multi-dimensional aggregate. Tourists of the same class may not have the same or similar life managers. At the same time, tourists' travel decisions are not only influenced by their own class, but also depend on the specific social environment. Tourism behavior not only shows the overall similarity of social classes, but also shows the individual differences of tourists, which are related to tourists' hobbies. Some tourists are interested in China's traditional culture, but they are more interested in the newly left tourism modes, such as eco-tourism and agricultural tourism. Occupation, within the same social class, tourism behavior will also show differences. Tourists of the same class will also travel because of different travel motives. For example, in order to understand the society and broaden their knowledge, some tourists adhere to the purpose of "reading thousands of books and traveling on Wan Li Road"; Some tourists choose some healthy resorts and hot springs to cultivate their physical and mental health needs.

3. Differences in tourism behaviors of different social classes. Due to the differences in education, income and social status, the differences in tourism behavior of members of different social classes are particularly obvious. For example, people in the upper class tend to seek beauty and novelty when shopping, and pay attention to brands and styles, while people in the lower class tend to seek truth and seek cheap, pay attention to the practical value of goods, and demand that the goods they buy are cheap and good. People in the upper class choose travel agencies when they travel, which can not only roam around the country, but also travel around the world. People from the lower class may choose a more economical self-help tour, and go to a nearby tourist area for a holiday by car or train. People from different social classes have cultural differences. Some traditional cultural landscapes with profound cultural connotations require tourists to have a certain level of cultural literacy and appreciation, and only tourists with higher social classes are more interested in them.

4. Similarity of tourism behavior of different social classes. As the saying goes, "people are connected, and ideas are connected." Tourists' travel behavior sometimes goes beyond their own class, showing the similarity of different classes, or is restricted by other factors, which has little to do with their social class. For example, the degree of attention to fashion has little to do with social class, and tourists from different classes may pursue the same tourism products and services.

Every social stratum's tourism behavior and habits have their own characteristics, and our tourists can provide tourism products that can satisfy them according to the different characteristics of each stratum. However, each feature is artificially summarized, so there is a certain error, so we should try our best to deal with the reality when applying this law.