Traditional Culture Encyclopedia - Travel guide - Is it necessary to build a scenic spot website?

Is it necessary to build a scenic spot website?

By the end of 20 16, there were 220,000 scenic spots in China. Among them, there are more than 7,000 A-level scenic spots, and 250 domestic scenic spots have been rated as national 5A-level scenic spots. Many scenic spots have sprung up in recent years. I don't know if it's good or bad, but some of them are full of money, and some of them are difficult to maintain.

As a tourist attraction, there is nothing wrong with following the trend now. The trend orientation of this society and tourism industry will inevitably affect the development of the scenic spot itself. If we violate the form, we will not be treated well. This is a very realistic problem, but it does bother many scenic spot managers. In the fierce competition, scenic spots need to adapt to local conditions, integrate with the development of the times, adapt to market changes and take the initiative to master the market.

The development trend of direct selling in tourist attractions;

Analysis of online user behavior data of 20 15 and 20 16 China high-star tourist attractions shows that the proportion of direct ticket sales in high-star tourist attractions is 59.6%, and the proportion of distribution is 40.4%. In terms of star rating, 5A scenic spots account for 63%. However, with the deepening of the concept of "internet plus" and the continuous integration and marketing of online platforms, the trend of online distribution in the future is becoming more and more obvious. To a large extent, having your own website can better promote the scenic spot, make resource integration more convenient, and be conducive to the direct sales of scenic products.

The development trend of informatization in tourist attractions;

In the future, e-commerce will go deep into the scenic spot and contribute to the development of the scenic spot. Tourists will have higher and higher requirements for the services and functions of scenic spots. In order to meet the needs of tourists, scenic spots must do a good job in online consultation and business segmentation, and consider tourists from all aspects. This can only be achieved by relying on information services.

The development trend of "smart scenic spots";

With the concept of smart scenic spots put forward, many scenic spots in China have begun to invest in the construction of smart scenic spots. Smart tourism is an important part of tourism development and has great potential. As an important part of tourism leaves, the creation of smart scenic spots is also an essential development step. To better build a smart scenic spot, we must rely on the Internet and tourism e-commerce, and combine online and online to better build and manage the scenic spot.