The relationship between Sun Tzu’s Art of War and tourism planning

1. Introduction: "If you know your enemy and yourself, victory is not in danger; if you know the sky and the earth, victory is possible."

2. How can leaders of tourism companies apply what they have learned?

3. The most important part of Sun Tzu’s Art of War

(1) Principles of victory

(2) Strategic principles

(3) Tactics Techniques

Kunosuke Matsushita, the founder of Panasonic Electric Co., Ltd., said: "The Art of War by Sun Tzu is the greatest god in the world. We must worship it, recite it carefully, and use it flexibly, so that the company can develop." He also stipulated that each of his subordinates must Read "The Art of War" by Sun Tzu.

U.S. President Ronald Reagan said at the graduation ceremony of the West Point Military Academy: "Twenty-five hundred years ago, a Chinese philosopher Sun Tzu said: 'Therefore, winning every battle is not a good thing; conquering the enemy without fighting is not a good thing. , The good is the good. 'And a truly successful army is like this (army)." Pollack, a famous American Rand Corporation scholar, said: Sun Tzu has eternal wisdom like Confucius. This kind of wisdom belongs to the whole world, and no country can monopolize it. As a representative of Chinese culture, "The Art of War" contains rich Eastern philosophical wisdom. To this day, we are still amazed by the dialectical thinking in "The Art of War" and the breadth and depth of Tai Chi thinking...

In the new environment, competition has increased from resources and knowledge to competition in the conscious thinking of business leaders. , the economic competition has been elevated to the level of cultural foundations as never before. Whether we are Easterners or Westerners, we need a deeper wisdom and a higher consciousness of thinking.

The tourism planning and marketing agency of Jiaotong-Guangzhou Media believes that: From this perspective, it would be better if the management of state-owned tourist attractions had more entrepreneurs who understand not only Western business management, but also "Sun Tzu's Art of War" and "The Communist Manifesto" Many...

It is recommended to refer to the book "Inspiring Tourism".